Exploring place image: Formation and measurement

Stachow, Grazyna B.; Hart, Cathy

doi:10.1057/pb.2010.13

Cited by 12 publications

(4 citation statements)

References 48 publications

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“…Shields, 2013 through their book titled "Places on the margin: Alternative geographies of modernity" describe "the various discrete meanings associated with real places or regions regardless of their character in reality". Authors like (Ajayi and Tichaawa, 2020;Hankinson, 2004;Stachow and Hart, 2010;Warnaby, 2009) have indicated that individuals may develop distinctive attitudes towards a particular place based on experiences and associations they have from it; furthermore, these attitudes translate into a stereotype when they become widely putative (Boisen et al, 2011). Individual's discernment of physical places is ambiguous and is non-represent of reality Anholt, 2010and Dinnie, 2011.…”

Section: Literature Review Theoretical Framework and Constructsmentioning

confidence: 99%

Residents’ Perception Towards Geoheritage Conservation and Tourism Development: Evidence From Jodhpur, India

Dey¹,

DEY²,

Tučková³

2021

GTG

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The Mehrangarh Fort in Jodhpur, India, located at the height of 150 meters above the surrounding sandy plains, is one of the city's most prominent monuments built over the Jodhpur group-Malani-Igneous Suite. The old city, which boasts numerous blue-painted houses, lies adjacent to the Mehrangarh Fort. The residents of the old city play a significant role in keeping the geoheritage and cultural heritage intact. The study investigates the moderating role of residents’ Perception towards support for Geoheritage Tourism and Conservation in and around Mehrangarh Fort. A combination of Weber’s theory of substantive and formal rationality (WTSFR) and Social Exchange Theory (SET) is used to investigate and infer the interposing and moderating role of residents’ perception on the relationship between influencing factors and support for geo-heritage conservation. A PLS evaluation of the SEM reveals a substantial capacity of the residents’ perception to predict support for conservation and tourism development.

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Section: Literature Review Theoretical Framework and Constructsmentioning

confidence: 99%

Residents’ Perception Towards Geoheritage Conservation and Tourism Development: Evidence From Jodhpur, India

Dey¹,

DEY²,

Tučková³

2021

GTG

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“…Rebranding focused upon on the communication of image and identity, as previous studies demonstrate that place consumers may find that the place experience meets or exceeds expectations, whilst the image of the place is "problematic" (Blichfeldt, 2005;Selby, 2004;Stachow and Hart, 2010). For the purpose of this project, rebranding tended to focus upon the application of branding, marketing communications and public relations techniques to deliver an improved place image; a sum of beliefs, ideas and impressions in the minds of potential consumers of a place (Kotler and Gertner, 2002).…”

Section: Improving the Vitality And Viabilitymentioning

confidence: 99%

Improving the vitality and viability of the UK High Street by 2020

Parker

Ntounis

Millington

et al. 2017

JPMD

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Purpose-The purpose of this paper is to document the results and the impact of the ESRC-funded High Street UK 2020 (HSUK2020), a project designed to take the existing academic knowledge relating to retail and high street change directly to UK High Streets, to improve local decision-making and, ultimately, their vitality and viability. Design/methodology/approach-Through a systematic literature review, and by following the tenets of engaged scholarship, the authors identified 201 factors that influence the vitality and viability of town centres. Through the consensus-building Delphi technique, a panel of 20 retail experts identified the top 25 priorities for action. Findings-Taking a place management approach led to the development of a more strategic framework for regeneration, which consisted of repositioning, reinventing, rebranding and restructuring strategies (4R's of regeneration). Collaboration with the project towns resulted in identification of the strategy area that would

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“…A key aspect of this judgment involves the level of accessibility of said offer, i.e. the degree to which the offer is available to users (Antrop, 2005;Stachow and Hart, 2010). Inductional marketing strategies may attempt to increase the accessibility of a place to facilitate (and hence positively influence) the experience of interacting with it.…”

Section: Inductional Marketing Strategiesmentioning

confidence: 99%

Perceived images and vocations of local territorial systems: implications for place branding strategies

Pino

Guido

Peluso

2015

Journal of Product &Amp; Brand Management

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Access to this document was granted through an Emerald subscription provided by emerald-srm:198285 [] For AuthorsIf you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. AbstractPurpose -This paper aims to assess the extent to which the perceived images and personalities of places mirror their prevalent production orientations, or "vocations". It also investigates the factors that shape the expectations and desires of residents, tourists, local firms and export markets, as well as these users' overall place experience. Design/methodology/approach -In all, 600 questionnaires containing both closed-ended and open-ended questions were administered in four local territorial systems (LTSs) of a Southern Italian province. Data were analyzed by using both quantitative and qualitative techniques. Findings -Results showed that place image mirrors the respective productive orientation for only one of the examined LTSs. Meanwhile, for all four LTSs, place image was congruent with place personality. Research limitations/implications -The generalizability of the results is limited, as the research focused on LTSs located in a specific geographical area. Practical implications -The paper provides suggestions regarding the formulation of marketing policies aimed at improving the willingness of residents, tourists, local firms and export markets to use the products/services/resources of the studied LTSs. Communication and branding strategies that leverage the personality traits of the examined LTSs are also illustrated in the paper. Originality/value -By examining the coherence among place image, personality, and prevalent vocation, this research addresses a neglected area of investigation. This study is one of the few that provides empirical evidence of misperceptions of the actual production orientation of places.

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Exploring place image: Formation and measurement

Cited by 12 publications

References 48 publications

Residents’ Perception Towards Geoheritage Conservation and Tourism Development: Evidence From Jodhpur, India

Residents’ Perception Towards Geoheritage Conservation and Tourism Development: Evidence From Jodhpur, India

Improving the vitality and viability of the UK High Street by 2020

Perceived images and vocations of local territorial systems: implications for place branding strategies

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