Residents’ Perception Towards Geoheritage Conservation and Tourism Development: Evidence From Jodhpur, India

Abstract

The Mehrangarh Fort in Jodhpur, India, located at the height of 150 meters above the surrounding sandy plains, is one of the city's most prominent monuments built over the Jodhpur group-Malani-Igneous Suite. The old city, which boasts numerous blue-painted houses, lies adjacent to the Mehrangarh Fort. The residents of the old city play a significant role in keeping the geoheritage and cultural heritage intact. The study investigates the moderating role of residents’ Perception towards support for Geoheritage Tourism and Conservation in and around Mehrangarh Fort. A combination of Weber’s theory of substantive and formal rationality (WTSFR) and Social Exchange Theory (SET) is used to investigate and infer the interposing and moderating role of residents’ perception on the relationship between influencing factors and support for geo-heritage conservation. A PLS evaluation of the SEM reveals a substantial capacity of the residents’ perception to predict support for conservation and tourism development.