Exploring Online Video Watching Behaviors

When is prime-time in streaming media platforms and video-on-demands services? New media consumption patterns and real-time economy

“…Traditional media, such as television and radio, are being surpassed by Internet media content, which can be accessed by multiple Internet-enabled devices, including computers, smartphones and tablets, when and where ever, often even during night-time (Chahal et al, 2013; Fudurić et al, 2018; Strangelove, 2015). Media consumption over the Internet has in the last decade risen dramatically and traditional media providers have in the past few years faced growing competition from new content providers, such as video streaming services like Netflix, HBO and Viaplay (Balachandran et al, 2013; Bentley et al, 2019; Burroughs, 2019; Rigby et al, 2018). These services, referred to as over-the-top (OTT) media, online video distributors (OVD) or video-on-demand (VoD) have established themselves strongly in the digital media market, and are on their way to becoming mainstream and even replacing old media consumption habits (Balachandran et al, 2013; Bentley et al, 2019; Burroughs, 2019; Rigby et al, 2018; Strangelove, 2015).…”

“…Media consumption over the Internet has in the last decade risen dramatically and traditional media providers have in the past few years faced growing competition from new content providers, such as video streaming services like Netflix, HBO and Viaplay (Balachandran et al, 2013; Bentley et al, 2019; Burroughs, 2019; Rigby et al, 2018). These services, referred to as over-the-top (OTT) media, online video distributors (OVD) or video-on-demand (VoD) have established themselves strongly in the digital media market, and are on their way to becoming mainstream and even replacing old media consumption habits (Balachandran et al, 2013; Bentley et al, 2019; Burroughs, 2019; Rigby et al, 2018; Strangelove, 2015). The traffic in VoD and streaming services will, according to forecasts nearly double by the year 2021, resulting in a traffic equivalent to 7.2 billion DVDs per month (Cisco, 2017).…”

“…The constant availability and widespread use of streaming media or VoD services have led to changes in media consumption and usage patterns and video viewing behaviour (Bentley et al, 2019; Burroughs, 2019; Fudurić et al, 2018; Rigby et al, 2018). These changes are related to the opportunities provided by modern technology, which allow users to access media anywhere, at any time.…”

“…In fact, most on-demand viewing on these mobile devices, especially when handheld, takes place outside the traditional living room setting, in the bedroom or when travelling (Rigby et al, 2018). The modern VoD services also provide content that is not scheduled, which allows users to access content whenever they prefer (Bentley et al, 2019; Rigby et al, 2018). Both Bentley et al (2019) and Rigby et al (2018) have also studied these temporal perspectives of media consumption.…”

“…The modern VoD services also provide content that is not scheduled, which allows users to access content whenever they prefer (Bentley et al, 2019; Rigby et al, 2018). Both Bentley et al (2019) and Rigby et al (2018) have also studied these temporal perspectives of media consumption. Bentley et al (2019) found that media consumption, or video viewing, on laptop computers showed a peak at 11 in the evening, and a trough at 4 in the morning.…”