Investigating Motivational Factors Influencing Users’ Consumption of Video Streaming Services: A Human Factor Perspective
Sruti Subramanian,
Katrien De Moor,
Kamil Koniuch
Abstract:This paper presents comprehensive findings obtained from an online survey focused on understanding the motivational factors influencing users' consumption of video streaming services from a human factors perspective. The research uncovers a wide range of factors that motivate users to engage in video watching, encompassing both intrinsic and extrinsic motivations. Intrinsic factors include attributes such as relaxation, inspiration, fun, happiness, enjoyment, good mood, laughter, learning. On the other hand, e… Show more
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