Exploring family business brands: Understanding predictors and effects

Martínez, Ascensión Barroso; Galván, Ramón Sanguino; Botero, Isabel C.; González-López, Óscar R.; Mateos, María Buenadicha

doi:10.1016/j.jfbs.2019.01.005

Cited by 27 publications

(30 citation statements)

References 64 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Family businesses are normally associated with positive attributes such as trust, commitment, customer-centered attention or increased interest in improve the quality of products and consumer services (Micelotta and Raynard, 2011). Taking advantage of the family brand condition can help the costumer develop a positive image of the organization (Gallucci et al, 2015), which would ultimately benefit the company's economic performance (Barroso Martínez et al, 2019). Therefore, a balance point must be found.…”

Section: Discussionmentioning

confidence: 99%

Dimension as a business strategy

Ibáñez¹,

Miranda²,

Ariza³

2020

EJFB

View full text Add to dashboard Cite

This paper analyzes the possible differences in the economic-financial situation of family organizations based on the business dimension. Then, we focus our analysis on SMEs to analyse the influence of the dimension in their performance. For this, information belonging to a large sample composed of 21,149 family businesses and 5,737 non-family businesses in Spain corresponding to the period 2003–2015 is studied. The conclusions obtained show that, although the increase in the dimension of the family organizations is positively related to their performance, there are limits beyond which the value of certain economic-financial indicators can be negatively affected. This behavior is not observed in non-family businesses.

show abstract

Section: Discussionmentioning

confidence: 99%

Dimension as a business strategy

Ibáñez¹,

Miranda²,

Ariza³

2020

EJFB

View full text Add to dashboard Cite

show abstract

“…This approach contributes to building a distinct family and corporate reputation, and it can trigger a certain set of associations (e.g. a branding message (Barroso Martínez et al, 2019;Binz Astrachan et al, 2018) by distinguishing FFs from their non-family competitors in terms of product influence by developing a unique and sustained competitive advantage (Binz Astrachan et al, 2013).…”

Section: Relationships Between Companies and Customersmentioning

confidence: 99%

Young consumer perception towards family firms: Relationship building and gender

Bednarz¹,

Bartosik‐Purgat²,

Jastrzębski³

et al. 2022

EBER

View full text Add to dashboard Cite

The objective of the article is to investigate young consumer perception of family firms (FFs) used in the process of relationship building. It also stresses the importance of gender roles within this representative group. Research Design & Methods: Following a literature review, a quantitative survey on a statistically representative random-cluster sample of 237 Generation Z consumers was conducted in the latter half of 2017 in Poland. The computer-assisted web interviewing method was used, and factor analysis was applied. Findings: Results indicate that young consumers perceived FFs as reliable, long-term businesses with a humancentred approach to clients. Tradition was the attribute that distinguished FFs on the market. Gender differences played an important role in the perception of FFs. Implications & Recommendations: Further research should consider the influencing factors for families from external influencers. This research initiates the process of influencing young customers and can lead to a model development that would describe the specifics of Generation Z in FFs. Contribution & Value Added:The study should be considered a framework for identifying ways to achieve competitive advantage of family-owned companies. From a practical perspective, this is an important implication for FFs' owners and marketing managers who have noticed a growing concern of an aging target population.

show abstract

“…Due to a lack of research, however, there are different opinions as to how strongly family businesses should weigh the communication of family influence in their employer brand (Barroso Martínez, Sanguino Galván, Botero, González-López, & Buenadicha Mateos, 2019). On the one hand, family influence is often associated with stability, security and trustworthiness (Arijs et al, 2018;Barroso Martínez et al, 2019). This is, along with family businesses' long-term focus (Binz Astrachan & Botero, 2018) a reason why fewer employees are given notice or laid off (Bassini, Breda, Caroli, & Rebérioux, 2013).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Employer attractiveness of family businesses in the it-industry: the effect of personality traits and the moderating role of ownership communication

Schlögl¹,

Nickel²,

Faißt³

et al. 2022

JHRMAD

View full text Add to dashboard Cite

Purpose - Employing a qualified workforce is a crucial topic for organization-al success. Research on employer branding in family businesses has not come to a clear conclusion of which family business characteristics might be attractive for which potential employees. Aim(s) - This paper focuses on family businesses in the IT industry to ana-lyze whether they might or might not profit from the communication of family involvement. Design/methodology/approach - To answer the research question, an online survey was conducted. The participants were divided into two groups, whereby one group was manipulated by the communication of the ownership. Findings - The results show that family businesses are associated with greater security but fewer development opportunities. In addition, certain personality traits of job applicants influence the perception of organizational attractiveness. However, the communication of ownership had no signifi-cant influence on employer attractiveness. Similarly, the varying importance of job security and development opportunities among applicants cannot be clearly explained by personality traits. Limitation of the Study - The final sample size was relatively small. In addi-tion, in reality the applicants would be provided with more and more de-tailed information about the company. The representativeness and general-izability of the survey must therefore be questioned. Practical implications – As the results show a positive correlation between perceived job security, opportunities for further development and attrac-tiveness, it might be valuable for family businesses to support and com-municate job security and opportunities for further development for raising increased attractiveness. Originality/value - The attempt is made to give companies, especially family businesses, a better understanding of the effect of communicating the ownership relationship on potential applicants.

show abstract

Exploring family business brands: Understanding predictors and effects

Cited by 27 publications

References 64 publications

Dimension as a business strategy

Dimension as a business strategy

Young consumer perception towards family firms: Relationship building and gender

Employer attractiveness of family businesses in the it-industry: the effect of personality traits and the moderating role of ownership communication

Contact Info

Product

Resources

About