Exploring direct and indirect effects of sustainability communication on destination reputation

Tanković, Ana Čuić; Mušanović, Jelena

doi:10.1016/j.jdmm.2022.100729

Cited by 7 publications

(4 citation statements)

References 71 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Finally, DMO’s Spain better known as “Spain.info” add information related to the Cordoba city and bridge location, a road map to visit other tourist attractions, culture and gastronomy of the city. These results are aligned with recent studies carried out by Fernández-Díaz, Correia, and Matos (2021) and Tanković and Mušanović (2022) which revealed that a good communication and information through DMOs’ websites improve the perception of destination reputation and promote the development of tourism for all. In 2022, the San Francisco Travel Association launched a promotion campaign around the world named “Always San Francisco” to promote tourism to the city.…”

Section: Findings and Discussionsupporting

confidence: 90%

Bridges: a tourist attraction and iconic element at urban cities’ tourism promotion websites

Florido-Benítez

2023

IJTC

View full text Add to dashboard Cite

Purpose The nuclear purpose of this research paper is to analyse representative bridges around the world as a tourist attraction and iconic element through destination marketing organisations’ (DMOs’) tourism official websites where these are localised and three online travel agencies’ (OTAs’) websites. Design/methodology/approach This research used a mixed method. The author carried out Google research (13 March 2023) that included the following search word string “iconic bridges around the world” and “the most famous bridges worldwide” to select the most relevant bridges around the globe. Moreover, this research used a content analysis to examine how Expedia, Booking and Orbitz OTAs promote the bridges through their websites in terms of a tourist attraction, iconic element, tourist package, images and information. Findings Findings suggest that the most representative bridges analysed in this study are promoted as iconic element and tourist attraction through DMOs’ websites. Nevertheless, Booking, Expedia and Orbitz OTAs promote and sell products and services related to bridges selected, except in the case of the Millau Viaduct in France, the Si-O-Se-Pol bridge in Iran, the Danyang Kunshan Grand bridge in China and the Royal Gorge in the USA. Furthermore, results support that OTAs need to enhance the quality and variety of products and services that are linked to iconic bridges sightseeing tours because at the moment, there is a great uniformity in the promotion of products and services provided. Originality/value This paper contributes to broader debates in the importance of bridges as a tourist attraction and iconic element to attract tourists through tourism promotion websites.

show abstract

Section: Findings and Discussionsupporting

confidence: 90%

Bridges: a tourist attraction and iconic element at urban cities’ tourism promotion websites

Florido-Benítez

2023

IJTC

View full text Add to dashboard Cite

show abstract

“…Green communication is potentially able to trig a virtuous mechanism because, when communicating their commitment towards environmental sustainability, ports can raise the awareness of nautical tourists and, in turn, attract those segments of customers who are concerned about environmental issues and are available to pay a premium price for more sustainable services (Tanković & Mušanović, 2022;Tölkes, 2018). Despite this, our results suggest that there were low and heterogeneous levels of environmental communication by Italian tourist ports, with many ports not developing measures or actions for environmental protection except for simple tasks such as waste sorting.…”

Section: Discussionmentioning

confidence: 99%

“…While sustainability issues concerning commercial and cruise ports have been widely investigated (Ashrafi et al, 2019;Caliskan, 2022;Hossain et al, 2019Hossain et al, , 2021Santos et al, 2016), only a few studies have addressed sustainability in tourist ports; some of them adopted an operational approach focused on pollution and contamination while others explored environmental risks resulting from the behaviour of port users (Spinelli & Benevolo, 2022). There is increasing attention from tourists towards environmental issues, and sustainability is an essential factor which can influence consumers' preferences (Tölkes, 2018) as tourists are more oriented to destinations and companies which engage in green practices (Tanković & Mušanović, 2022). Considering this perspective, a new stream of research emerges called "sustainability marketing", which links the two concepts of "corporate sustainability management" and "marketing" (Pakseresht & Mark-Herbert, 2016).…”

Section: Introductionmentioning

confidence: 99%

The Environmental Sustainability of Tourist Ports

Spinelli,

Fissi,

Benevolo

et al. 2024

Tourism (Zagreb, Online)

View full text Add to dashboard Cite

Protecting coastal and marine environments is crucial for the sustainable development of a tourist destination. In line with the growing environmental concerns of tourists, various potential environmental impacts caused by tourist ports have consequently stimulated measures to mitigate environmental risks and damages. Nevertheless, there is a lack of research investigating how tourist ports address and communicate environmental issues. This study aims to fill this gap by examining and highlighting the information on environmental issues and green practices presented on the official websites of 93 Italian tourist ports. Our results indicate that Italian tourist ports illustrate low sustainability commitment and disclose limited information about environmental issues on their websites.

show abstract

“…Finally, it is important to point out that, considering the increasing role of DMOs in the development of sustainable tourism in the destination (Wagenseil et al 2022) and the importance of websites in the promotion of sustainable tourism, products and behaviours, academics paid attention to evaluating the sustainability of communication through the analysis of websites' contents published by destinations (d'Angella and De Carlo 2016;Marchi et al 2021;Elizondo Saltos et al 2021;Tanković and Mušanović 2022). Previous studies highlighted that tourism organisations lack an appropriate online approach oriented towards sustainability and that in some cases the tourism organisations do not fully utilise their websites to motivate customers to behave more sustainably (Garbelli et al 2017;Villarino and Font 2015;Ghanem and Elgammal 2017).…”

Section: The Dmo Official Websitementioning

confidence: 99%

A Comparison of Official Tourism Websites in Tuscany Region and Istria County Using Topic Modelling

Marchi,

Lovrečić,

Brščić

2023

Tourism in Southern and Eastern Europe

View full text Add to dashboard Cite

Purpose – The aim of this study is to explore the textual and visual contents of official tourism websites of Tuscany Region (Italy) and Istria County (Croatia) to understand how destinations from different countries, but with similar characteristics, promote their tourism offer to an international audience. Methodology – A total of 185 web pages from the official tourism websites of Tuscany Region (n. 98 webpages) and Istria County (n. 87 webpages) were analysed. To explore the characteristics of tourism offer promoted by the DMOs of both analysed destinations, the Latent Dirichlet Allocation (LDA) model was applied to textual data. Furthermore, more than 1,000 images were analysed to investigate if there exists a correspondence between text and visual contents published on the webpages. Findings – Eight topics that characterise the tourism offer promoted on Tuscan and Istrian official tourism websites have emerged. The findings reveal differences in the promotion of visual and textual tourism offer, highlighting that destinations focus their communication on different topics. Each destination places greater emphasis on different characteristics that make its territory unique by adopting different communication strategies. Furthermore, for both destinations a correspondence between textual and visual content communication is observed in many topics. Contribution – The findings shed light on the current state of the art of the tourism offer promoted online supporting Tuscany Region and Istria County in understanding if the current promotion is in line with their communication goals. Furthermore, this study provides inputs to determine if there exists synergy between the promotion of the tourism offer and the development of tourism products in the destination.

show abstract

Exploring direct and indirect effects of sustainability communication on destination reputation

Cited by 7 publications

References 71 publications

Bridges: a tourist attraction and iconic element at urban cities’ tourism promotion websites

Bridges: a tourist attraction and iconic element at urban cities’ tourism promotion websites

The Environmental Sustainability of Tourist Ports

A Comparison of Official Tourism Websites in Tuscany Region and Istria County Using Topic Modelling

Contact Info

Product

Resources

About