Exploring cosmetics advertising in southern China

Barnes, Bradley R.; Lai, Gina W F; Yu, Qionglei; Chan, Sally

doi:10.2501/s0265048709200606

Cited by 12 publications

(7 citation statements)

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“…The cosmetic products (i.e. Make‐up and skin‐care) are no longer regarded as luxury product as before, but as a necessary daily need for many Chinese females (Barnes et al , 2009; Hopkins, 2007).…”

Section: Consumer Behaviour In Cosmetic Markets In France and In Chinamentioning

confidence: 99%

“…In addition, based on the statistic report of the National Bureau of Statistics of China, cosmetic market is one of the most developed sectors internationally in China, retail sales of cosmetics companies reached 110.3 billion Yuan in 2011 with a growth of 18.7 per cent yoy than that in 2010 (16.6 per cent yoy). International brands such as P and G, Avon, L'Oréal, Christian Dior, are widely popular in China, especially for young Chinese consumers (Barnes et al , 2009; Chiang and Yu, 2010). Moreover, Chinese cosmetic shoppers have increasingly become experimental and brand conscious (Ogilvie and Mizerski, 2011); and most of them frequently shop in chain boutique (i.e.…”

Section: Consumer Behaviour In Cosmetic Markets In France and In Chinamentioning

confidence: 99%

“…As globalisation and competition intensify, internationalisation strategy has become a key to the success of multinational corporations (Adler and Graham, 1989; Yaprak, 2008). Convergence theory or divergence theory is more than ever before a primary question in the internationalisation strategy (Alden et al , 2006; Barnes et al , 2009; Zhou and Belk, 2004). In this context, businesses are aware that only by understanding the differences or similarities of attitudes and behaviours between customers in domestic and foreign countries, can they correctly adapt to and win in foreign markets.…”

Section: Introductionmentioning

confidence: 99%

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In‐store shopping experience in China and France

Xu-Priour

Cliquet

2013

International Journal of Retail &Amp; Distribution Management

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PurposeThe purpose of this paper is to examine the hypotheses about whether the effects of consumer enjoyment shopping experience, derived from seven aspects of recreational shopping (i.e. social aspects of retail environment, service quality, browsing, bargain hunting, social interaction, enduring involvement and brand experience) on consumer attitude towards stores channels are comparable between France and Chinese cosmetic shoppers.Design/methodology/approachTo achieve this objective, a questionnaire of 500 French and 480 Chinese working females were conducted. Both the convergence and habituation theories were applied.FindingsResults of the multiple regression analysis support the above assumptions and suggest that customer enjoyment shopping experience and its relation with consumer attitudes towards store channels in China tends to be more in line with those in developed countries.Research limitations/implicationsThe findings presented are the views of women's in‐store enjoyment shopping experiences in two cities in French and Chinese cosmetic markets. To ensure the generalizability of the findings, other products, consumer groups and regions (i.e. Indian etc.) can be envisaged.Practical implicationsMultinational retailers and cosmetics vendors have to recognize these customer enjoyment shopping experiences in both retail settings. In particular in the Chinese retail market, to improve these experiences so as to achieve positive consumer attitude towards retail outlets and finally strike the deal in this numerous market.Originality/valueThis paper is the first to employ convergent and habituation theory to examine the stability or change of the aforesaid relation between China and France. Hence, it adds to international marketing theory concerning the usefulness of these growing important theories in explaining the comparability between developed countries and developing ones in relation between constructs.

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Section: Consumer Behaviour In Cosmetic Markets In France and In Chinamentioning

confidence: 99%

Section: Consumer Behaviour In Cosmetic Markets In France and In Chinamentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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In‐store shopping experience in China and France

Xu-Priour

Cliquet

2013

International Journal of Retail &Amp; Distribution Management

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“…As a powerful instrument for promoting lifestyles and for associating products with particular lifestyles, advertising of cosmetics usually portrays high values of beauty, fashion status, and physical attractiveness in messages to encourage emulation (Hopkins, 2007). Therefore, advertisements featuring attractive models are effective in influencing cosmetics consumers' desire for advertised products (Barnes et al, 2009). Barnes and associates (2009) suggested that magazines have a longer-lasting effect than TV for cosmetics advertising in China because they provide detailed product attributes with a sense of authority.…”

Section: The Cosmetics Industry and Cosmetics Advertising In Chinamentioning

confidence: 99%

“…With growing attention being devoted to discovering CSR practices in Asia, especially in China, the current study acts to explore how Chinese consumers perceive the role of CSR in the cosmetics industry. As a thriving cosmetic market with the largest number of female consumers in the world (Barnes, Siu, Yu, and Chan, 2009), China is considered to be of significant enough interest to warrant such research. The objective of this study, therefore, is two-fold.…”

Section: Introductionmentioning

confidence: 99%

Do Chinese Consumers Care About Corporate Social Responsibility?

Chu

Lin²

2012

AJBR

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As cosmetic marketers actively embrace corporate social responsibility (CSR) and promote "ethical" or "green" products in their advertising campaigns, exploring how consumers perceive the role of CSR in the cosmetics industry isbecoming increasingly imperative. This study explores how CSR is practiced and perceived in China, the largest female consumer market in the world. Consistent with Chinese cultural values of collectivism and harmony, the results suggest that the CSR of the cosmetics business is important in China. This study opens the door for further research by investigating an under-served region and industry. Theoretical and managerial implications for cosmetic advertising strategies are discussed.

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Investigating the role of social media marketing on value co-creation and engagement: An empirical study in China and Hong Kong

Cheung

Pires

Rosenberger

et al. 2020

Australasian Marketing Journal

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Despite promising conceptual developments in value co-creation and consumer-brand engagement (CBE), the scholarly attention afforded to the importance of social media marketing (SMM) activities in strengthening consumers’ intention for value co-creation and CBE is limited. SMM is conceptualised as a hierarchical construct with five dimensions: entertainment, customisation, interaction, electronic-word-of-mouth (EWOM) and trendiness. This study examines the role of SMM in building value co-creation and CBE, as well as repurchase intention and on-going search behaviour as behavioural responses. Based on primary data from a survey of 392 smartphone users in China and Hong Kong, we use partial least squares – structural equation modelling (PLS-SEM) to test the hypotheses. The findings show that effective SMM strategies lead to the strengthening of value co-creation, CBE, repurchase intention and on-going search behaviour. It is also found that there is a significant difference in the impact of CBE on repurchase intention between China and Hong Kong consumers. These findings contribute to the marketing literature by empirically validating the five elements in the SMM construct, providing intelligence on how SMM can drive value co-creation and CBE. The findings also enrich the marketing literature by showing that value co-creation acts as an antecedent of CBE, driving consumers’ behavioural intention, reflected by on-going search behaviour and repurchase intention.

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Exploring cosmetics advertising in southern China

Cited by 12 publications

References 1 publication

In‐store shopping experience in China and France

In‐store shopping experience in China and France

Do Chinese Consumers Care About Corporate Social Responsibility?

Investigating the role of social media marketing on value co-creation and engagement: An empirical study in China and Hong Kong

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