Exploring Consumer Adoption of Mobile Shopping Apps From a Perspective of Elaboration Likelihood Model

Vo, Thi Huong Giang; Wu, Kuang-Wen

doi:10.4018/ijesma.296577

Cited by 7 publications

(6 citation statements)

References 67 publications

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“…According to the research, online payment, chatbots, augmented reality, According to the survey, the use of mobile shopping technologies has a substantial influence on the growing E-commerce business. This conclusion is consistent with earlier research (Madan & Yadav, 2018;Huong & Wu, 2022) illustrating how mobile commerce is becoming increasingly important in today's digital economy. This study adds to the increasing corpus of studies proving how individuals prefer mobile shopping for its convenience and accessibility.…”

Section: Findings and Discussionsupporting

confidence: 92%

Technology Trends and Their Impact on the E-commerce Industry

Faraz Ahmed Wajidi,

Eruj Wajidi Rehan,

Mahwish Saeed

et al. 2023

International Journal of Social Science Entrepreneurship

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E-commerce allows people to buy and sell goods and services anytime and from anywhere they choose. Consumers are shifting from traditional retail toward online buying due to the reduced prices and faster response from online shopping firms/organizations. The study investigated the development of modern technology i.e. E-commerce which has changed the perceptions and buying behavior of customers. Online media is affected by the enormous amount of data that technology collects from consumer interactions with E-commerce platforms. They may register their preferences, giving them the power to manage product availability and validity while quickening the sale-purchase process. How customers see online payments and purchases has significantly changed as a result of technology use in daily life. The study used the quantitative approach to determine how the latest technology trends have impacted the E-commerce industry. The research instrument was online surveys since they are quick and convenient in collecting the responses. The dignity of the respondents was respected and informed permission was obtained from each participant. They were informed that participation was voluntary and that confidentially would be maintained. The chatbot, augmented reality, mobile shopping, online payments, and customer evaluations are the five factors under which the research examines the effects of technological advances. This study found a significant link between modern technology and purchases made through online stores. The findings also provide us with an understanding of how global economies work, how firms operate, and how customers shop around the globe. The supporting technologies of these trends e.g. chatbots, augmented reality, online payments, user reviews, and mobile shopping will certainly have a favorable effect on the E-commerce industry.

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Section: Findings and Discussionsupporting

confidence: 92%

Technology Trends and Their Impact on the E-commerce Industry

Faraz Ahmed Wajidi,

Eruj Wajidi Rehan,

Mahwish Saeed

et al. 2023

International Journal of Social Science Entrepreneurship

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“…Studies show source credibility has a positive and significant impact on the perceived usefulness of online reviews (Xu et al, 2020). Source credibility has a positive and significant impact on perceived usefulness in the context of mobile shopping apps (Vo & Wu, 2022). Source credibility has a significant impact on perceived usefulness, which in turn affects intentions (Asante et al, 2021).…”

Section: H2mentioning

confidence: 99%

Effects Of Perceived Usefulness And Perceived Ease Of Use For Driving Purchase Intention

Nevynda Diella Pratista,

Endy Gunanto Marsasi

2024

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The purpose of this research is to look at how several factors, including quantity, quality of arguments, source credibility, perceived usability and utility, attitude toward buying, attitude toward brands, and intention to buy, affect Generation Z. The primary concept used in this research is the Technology Acceptance Model (TAM) idea. The data collection technique uses non-probability sampling with a purposive sampling method. There were 243 people included in the sample for this investigation. The statistical packages IBM SPSS 27 and AMOS Graphic 24 were used for this quantitative study. Perceived usefulness and ease of use were not shown to be positively and significantly related in this study's hypothesis results. Attitude toward the purchase is positively and significantly impacted by perceived utility. Additionally, there is a favorable and statistically significant correlation between buy attitude and brand attitude, according to the data analysis.

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“…By virtue of the above discussion, the present research defines PR as the users’ perception towards the negative outcomes that could occur because of the uncertainties associated with the usage of MPS. The role of PR in the domain of technology adoption has been immensely studied in the past in areas like e-commerce (Habib and Hamadneh, 2021), mobile shopping (Vo and Wu, 2022), mobile travel booking (Park and Tussyadiah, 2017) and mobile banking (Aldammagh et al , 2021). But there are only a handful of studies that actually suggests the root cause of PR (Yang et al , 2015).…”

Section: Literature Reviewmentioning

confidence: 99%

Influence of COVID-19 pandemic on the intention to adopt mobile payment systems in India

Raman

Aashish

2022

QMR

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Purpose The purpose of this study is to develop a conceptual framework which takes into account the perceived risk (PR) and the perceived benefits (PB) of using mobile payment systems (MPS) in the context of COVID-19 pandemic. Design/methodology/approach The study proposes a conceptual framework incorporating the uncertainties/risks associated with MPS like perceived technology uncertainty (PTU), perceived regulatory uncertainty (PRU), perceived service intangibility (PSI) and perceived information asymmetry (PIA), along with the benefits of using MPS such as trust, mobility, health consciousness (HC) and fear of Coronavirus (FOC). A survey comprising 1,253 participants was conducted in India. The proposed model was empirically examined through partial least square structural equation modelling. Findings The outcomes of the study revealed a significant positive influence of PTU, PRU, PIA and PSI on PR. On the other hand, HC and FOC were identified as the major antecedents having a significant positive influence on PB. Both PR and PB had a significant influence on the intention to adopt MPS, but the influence of PB was greater than the influence of PR. Practical implications The enablers and inhibitors play a crucial role in understanding the intention to adopt MPS. HC and fear of acquiring Coronavirus can be aggressively marketed by the government and service providers as a strategy to maintain social distancing. Government should address the regulatory concerns associated with the usage of MPS so as to alleviate any negative perception among the general public. Originality/value The current study is a novel attempt to understand the intention to adopt MPS in India as precautionary health behaviour to curb the transmission of Coronavirus pandemic. The study uses two constructs, HC and FOC, to better understand the behaviour of the people and explain the intention to adopt MPS during the COVID-19 pandemic.

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Exploring Consumer Adoption of Mobile Shopping Apps From a Perspective of Elaboration Likelihood Model

Cited by 7 publications

References 67 publications

Technology Trends and Their Impact on the E-commerce Industry

Technology Trends and Their Impact on the E-commerce Industry

Effects Of Perceived Usefulness And Perceived Ease Of Use For Driving Purchase Intention

Influence of COVID-19 pandemic on the intention to adopt mobile payment systems in India

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