Exploring “Company Personas” for Informing Design for Sustainability Implementation in Companies

Ali, Faheem; Stewart, Raphaëlle Marie Marianne; Boks, Casper; Bey, Niki

doi:10.3390/su11020463

Cited by 9 publications

(6 citation statements)

References 58 publications

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“…As such, an area of future theoretical research is ‘organizational personas’ that can be used to assess and communicate about the company’s readiness to employ personas within individual projects or company initiatives [ 4 ]. One organization could have several personas, for example, to represent different departments or divisions within the organization.…”

Section: Discussionmentioning

confidence: 99%

Persona preparedness: a survey instrument for measuring the organizational readiness for deploying personas

et al. 2022

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User-centric design within organizations is crucial for developing information technology that offers optimal usability and user experience. Personas are a central user-centered design technique that puts people before technology and helps decision makers understand the needs and wants of the end-user segments of their products, systems, and services. However, it is not clear how ready organizations are to adopt persona thinking. To address these concerns, we develop and validate the Persona Readiness Scale (PRS), a survey instrument to measure organizational readiness for personas. After a 12-person qualitative pilot study, the PRS was administered to 372 professionals across different industries to examine its reliability and validity, including 125 for exploratory factor analysis and 247 for confirmatory factor analysis. The confirmatory factor analysis indicated a good fit with five dimensions: Culture readiness, Knowledge readiness, Data and systems readiness, Capability readiness, and Goal readiness. Higher persona readiness is positively associated with the respondents’ evaluations of successful persona projects. Organizations can apply the resulting 18-item scale to identify areas of improvement before initiating costly persona projects towards the overarching goal of user-centric product development. Located at the cross-section of information systems and human–computer interaction, our research provides a valuable instrument for organizations wanting to leverage personas towards more user-centric and empathetic decision making about users.

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Section: Discussionmentioning

confidence: 99%

Persona preparedness: a survey instrument for measuring the organizational readiness for deploying personas

et al. 2022

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“…Notably, interconnections between lenses need further investigation. Furthermore, it could be particularly relevant to (i) identify lenses which are critical, i.e., weakly established although recognized as highly necessary, in the opinion of ecodesign proponents in industry; (ii) study possible correlations between the lenses' coverage in ecodesign integration efforts and ecodesign performance indicators; (iii) study the relative importance of lenses in different organizational contexts, e.g., depending on the company persona [97]. From a practical perspective, our study provides ecodesign proponents in companies with a conceptual framework from the general management literature and its translation into the ecodesign integration context, with concrete measures to support ecodesign integration from the different perspectives of organizations and insights of the relative role of the different lenses.…”

Section: Discussionmentioning

confidence: 99%

Architect, Catalyst, Advocate, and Prophet: A Four-Lens View of Companies to Support Ecodesign Integration

et al. 2018

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Companies are increasingly expected to develop products with better environmental performance throughout their life cycle. Academic literature on ecodesign integration, which investigates firms’ practices of dealing with environmental concerns associated with their products, indicates a need for more focus on formal and informal organizational aspects. From the general management literature, the four-lens view of organizations provides a rich understanding of organizations by embracing their formal (structural lens) and informal (human, political and symbolic lenses) functioning. This article aims to explore the extent to which the four-lens view may support ecodesign integration in companies. This exploratory study builds on fifteen interviews about ecodesign integration at seven manufacturing companies in Denmark and Norway. The main results are threefold: (i) the different lenses of organizations could be found in measures mentioned at the case companies; (ii) measures from the architect’s perspective seemed necessary to provide an official scene for ecodesign and help prioritizing it in organizations; and (iii) the catalyst’s, advocate’s, and prophet’s perspectives seemed necessary to facilitate or complement the architect’s perspective. In the light of these findings, the four-lens view seems relevant to strengthen ecodesign integration, and its potential use as a reflective tool is an avenue for future work.

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“…Nowadays, product design is faced with the challenge to contribute to the transition towards a sustainable society, and Design for Sustainability (DfS) is the response to this challenge (Spangenberg et al , 2010). A comprehensive presentation of conceptualizations and methodological approaches to DfS in product or product-service development process has been provided by Rocha et al (2019), while the literature also includes exploratory research regarding the DfS integration into product design education/practice (Spangenberg et al , 2010) and company culture (Ali et al , 2019).…”

Section: Research Backgroundmentioning

confidence: 99%

A DfX-based approach for incorporating sustainability in infrastructure project planning

Marinelli¹

2021

BEPAM

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PurposeThis paper investigates how the “Design for Sustainability” mindset of the manufacturing sector can be effectively transferred in the context of construction and proposes appropriate implementation tools for the promotion of sustainability in infrastructure projects' planning and design.Design/methodology/approachThe Design for Excellence (DfX) approach is first investigated in the context of manufacturing through the review of related literature, and the goals of Design for Sustainability (DfS), in particular, are specified. The suggestions of the literature are used as a basis for the development of the conceptually equivalent goals in the context of infrastructure projects and to highlight the construction management strategies which qualify as potential DfS tools.FindingsThis paper presents how well-known construction planning and management methods, techniques or strategies such as cost–benefit analysis, sustainability-driven procurement, contractors' involvement in design, value-based design, building information modeling (BIM) and buildability review enable the holistic promotion of the triple bottom line in feasibility, design and procurement of infrastructure projects, when combined in the context of an integrated planning approach.Originality/valueThe DfX mindset has very limited presence in the construction literature. This paper attempts to conceptualize its scope in the context of infrastructure projects while putting the multidimensional concept of sustainability as primary planning and design consideration. The proposed planning approach and the systematic mapping of the respective implementation tools can facilitate the decision-makers to achieve the desired sustainability benefits, in line with their priorities.

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Exploring “Company Personas” for Informing Design for Sustainability Implementation in Companies

Cited by 9 publications

References 58 publications

Persona preparedness: a survey instrument for measuring the organizational readiness for deploying personas

Persona preparedness: a survey instrument for measuring the organizational readiness for deploying personas

Architect, Catalyst, Advocate, and Prophet: A Four-Lens View of Companies to Support Ecodesign Integration

A DfX-based approach for incorporating sustainability in infrastructure project planning

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