2022
DOI: 10.1007/s10799-022-00373-9
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Persona preparedness: a survey instrument for measuring the organizational readiness for deploying personas

Abstract: User-centric design within organizations is crucial for developing information technology that offers optimal usability and user experience. Personas are a central user-centered design technique that puts people before technology and helps decision makers understand the needs and wants of the end-user segments of their products, systems, and services. However, it is not clear how ready organizations are to adopt persona thinking. To address these concerns, we develop and validate the Persona Readiness Scale (P… Show more

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Cited by 5 publications
(3 citation statements)
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References 102 publications
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“…Subsequent analyses were conducted jointly by two research team members (CLA and LKB) to support reflexivity during analysis. Personas, a HCD technique that aims to summarize each user segment [ 55 ], were identified using iterative reading of memos and affinity clustering [ 47 ]. We conducted rapid framework-guided thematic analysis [ 43 45 , 56 ] using the deductive themes identified during observation and identified additional themes inductively via affinity clustering and categorization.…”
Section: Methodsmentioning
confidence: 99%
“…Subsequent analyses were conducted jointly by two research team members (CLA and LKB) to support reflexivity during analysis. Personas, a HCD technique that aims to summarize each user segment [ 55 ], were identified using iterative reading of memos and affinity clustering [ 47 ]. We conducted rapid framework-guided thematic analysis [ 43 45 , 56 ] using the deductive themes identified during observation and identified additional themes inductively via affinity clustering and categorization.…”
Section: Methodsmentioning
confidence: 99%
“…Subsequent analyses were conducted jointly by two research team members (CLA and LKB) to support reflexivity during analysis. Personas, a HCD technique that aims to summarize each user segment [55], were identified using iterative reading of memos and affinity clustering [47]. We conducted rapid framework-guided thematic analysis [43][44][45]56] using the deductive themes identified during observation and identified additional themes inductively via affinity clustering and categorization.…”
Section: Plos Onementioning
confidence: 99%
“…Subsequent analyses were conducted jointly by two research team members (CLA and LKB) to support reflexivity during analysis. Personas, a HCD technique that aims to summarize each user segment [55], were identified using iterative reading of memos and affinity clustering [47]. We conducted rapid framework-guided thematic analysis [43][44][45]56] using the deductive themes identified during observation and identified additional themes inductively via affinity clustering and categorization.…”
Section: Plos Onementioning
confidence: 99%