“…As an economic and cultural core of local communities, the success of a college or university and its local community may depend on how effectively it maintains mutually beneficial relationships with its local community (Kim, Brunner, & Fitch-Hauser, 2006). Jaschik (2006), higher education editor for the Chronicle of Higher Education, maintains that in an era of 24=7 news cycles, public trust, accessibility, and accountability are key factors in garnering media coverage.…”