Exploratory Study of Students’ Decision for Enrolment at Universiti Kuala Lumpur Business School Campus

Abstract

Purpose of Study: This research focuses on factors influence students’ decisions making to enrol at private Higher Education Institution (HEI).
 Methodology: The underpinning theory applied in this study was Theory of Planned Behavior (TPB) applied for institution rankings, institution facilities, and employment opportunities. Questionnaire was used to collect the data over 100 of students in Universiti Kuala Lumpur, Business School Campus. Data were analyzed by employing exploratory factor analyses and reliability analyses.SPSS version 24 applied.
 Results: The result revealed for factor loading all items above 0.5, institution facilities remarks the highest Kaiser Meyer-Olkin (KMO) with .877 and for Cronbach’s alpha with .924.

Corporate social responsibility towards education and corporation performance in the UAE: the mediating role of corporation reputation

“…For example, altruism having a significant negative relationship with CSR toward education in both government and private corporations aligns with previous research findings by Wilhelm and Ribar (2002) that revealed a weak relationship when they tested for altruistic intentions behind donations made by government and private corporations. Reciprocity having a significant positive influence on CSR in education in government corporations aligns with Worth et al (2019), Hassan et al (2019) and Shamsudin et al (2019) who found that donor corporations try to influence critical organizations in their community and try to achieve unanimity in the community related to topics and issues of concern to themselves. The research findings regarding involvement as a significant positive influence on CSR toward education for government and private corporations are also supported by the findings of Worth et al's (2019) whose research had similar findings.…”

“…Odendahl (1990) argued that there was a pattern in which most elite donors made donations to causes that were close to their family and social circle and, in return, expected the recipients to reciprocate in the complex network of elites. Dye (1983) suggests that elite networks attempt to influence critical organizations in their community and win elite unanimity related to the concerns and topics of importance to themselves through such social responsibility initiatives (Hassan et al, 2019;Shamsudin et al, 2019).…”

Factors Influencing the Selection of Private Higher Education in Malaysia: Spearman Rank Correlation

“…The second is program-specific factors such as programmes offered, accreditation body, study duration, program content and structure [11,[21][22][23]34]. Reputation is another factor considered, which includes image, reputation, and links with foreign universities [6,11,[17][18][19][20][21][22]24,26]. Next is social factors such as input from family members, peers and social media [6][7][8][9][16][17]19,21,[25][26].…”

“…and campus facilities (dormitories, sports complex, Wi-Fi, etc.) [6,18,20,24,[27][28][29]. Employment prospects and alumni success stories are also considered as one of the factors for IPTS selection [15,[17][18]22,30,34].…”

Building a University City Brand: Colombian University Students’ Perceptions

“…Although these cases of university or knowledge brand cities are evident, no studies were found that empirically defined the perception by the various interest groups of the university city brand. Instead, previous studies only developed the identification of the important factors for the choice of universities and destinations, including public services, specific government policies in science and technology, image, prestige, urban development, and characterisation of the city's groups of influence [22,23].…”