Corporate social responsibility towards education and corporation performance in the UAE: the mediating role of corporation reputation

Abstract

Purpose This study aims to identify and understand the motivators of corporate social responsibility (CSR) toward education and its impact on a corporation's performance and reputation. This study examines the perceptions of CSR practice in education among the top 595 corporation representatives in the United Arab Emirates (UAE), their motivation for it and its impact on corporation reputation and performance. Design/methodology/approach Quantitative research based on self-administered questionnaire responses from 595 respondents was conducted using a series of regression analyses. Findings The results of this study show reciprocity and involvement to be the most prominent motivators for UAE corporations to engage in CSR toward education, whereas altruism was not found to be a motivator. Additionally, the study found a positive relationship between CSR toward education and corporation performance, with partial mediation by corporation reputation. Practical implications The findings of this study provide guidance for UAE policymakers to understand the appropriate motivators to encourage corporations to engage in CSR activities. They help potential recipient educational institutions to strategically develop fundraising programs by factoring in what motivates corporations to donate to education. Additionally, they enlighten corporations on how CSR toward education enhances their corporation reputation and performance. Originality/value This is a pioneering study in the field of CSR toward education in the UAE. It provides crucial insights into what motivates UAE-based corporations to engage in CSR toward education and how it impacts their reputation and performance. It also explores the benefits corporations reap by specifically focusing their CSR initiatives and investments toward education.

Education Corporate Social Responsibility and Financial Performance of Telecommunication Companies in Kenya

“…This discovery implies that CSR might serve as a crucial strategy for motivating corporations to enhance their levels of innovation, efficiency, and overall effectiveness. According to the findings of a research done by Al Sakkaf et al (2023), it has been determined that reciprocity and engagement emerge as the primary drivers for United Arab Emirates (UAE) firms to actively participate in CSR initiatives pertaining to education. The research conducted by Muchiri et al (2022) suggests that there exists an absence of a direct correlation between CSR and the financial success of corporations in Kenya.…”

Education Corporate Social Responsibility and Financial Performance of Telecommunication Companies in Kenya

“…This finding suggests that CSR can act as a critical mechanism to drive firms towards increased innovation, proficiency, and effectiveness. The study conducted by Al Sakkaf, Farouk, and Abu Elanain (2023) focuses on identifying the motivators for CSR towards education and examining its impact on corporation performance and reputation in the United Arab Emirates (UAE). The study aims to provide insights into the perceptions of CSR practices in education among representatives of 595 top corporations in the UAE, their motivations for engaging in CSR towards education, and the resulting impact on corporation reputation and performance.…”

Peran Reputasi Perusahaan Sebagai Pemediasi Pada Pengaruh Pengungkapan Website CSR Terhadap Kinerja Bisnis Perusahaan

“…Praktik CSR telah banyak dilaksanakan di negara berkembang, seperti Negara Eritrea (Bahta et al, 2021), Negara Tunisia (Hamdoun et al, 2022), Negara Iran (Saeidi et al, 2015), Negara India (Kumar et al, 2021;Bashir, 2022), Negara Malaysia (Tanggamani et al, 2022), Negara Uni Emirat Arab (Al Sakkaf et al, 2022), Negara Vietnam (Nguyen et al, 2021), Negara China (González-Rodríguez et al, 2021) dan Negara Pakistan (Ali et al, 2020;Ikram et al, 2020;Javed et al, 2020). Peneliti tersebut menguji hubungan CSR dengan kinerja bisnis dalam lingkup perusahaan, namun juga ada dalam lingkup UMKM (Ikram et al, 2020;Bahta et al, 2021).…”