“…With over 45,400 and 43,200 health apps accessible worldwide from the Apple App Store (Statista, 2020a) and Google Play (Statista, 2020b), respectively, the global health app market is valued at USD $40.05 billion by 2020 (Grand View Research, 2021) and is expected to grow at a compounded annual growth rate of 17.7% from 2021 to 2028 (Grand View Research, 2021). As several studies have alluded to the instrumental role of technological interventions in users' pursuit of long-term fitness goals, the exponential growth in health apps should be a cause for celebration (Hirvonen et al, 2016;Kim et al, 2018;Zhang et al, 2018). However, recent reports have documented that college students' physiques in America are declining due to the lack of physical activity and unhealthy lifestyle choices (American Council on Education, 2018; Drugwatch, 2020), a worrying trend that runs contrary to the popularity of health apps.…”