Exploratory Analysis of the Shopping Orientation in the Tunisian Context

Mejri, Mohamed; Debabi, Mohsen; Nasraoui, Khaled

doi:10.5539/ijms.v4n5p1

Cited by 3 publications

(4 citation statements)

References 50 publications

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“…Utilitarian motives involving competitive offers, a diversity of products, sales prices, and bargaining prices negatively influenced young consumer search for dress information. These results support Bellenger and Korgaonker (1980), Farrag et al (2010), Mejri et al (2012) findings as noted previously, but it differed from Paridon's (2006) result; the utilitarian value negatively influences the personal confidence. The adverse influence on search behavior may be accounted for the nature of a product and its characteristics.…”

Section: Utilitarian Shopping Motivationsupporting

confidence: 89%

“…Within the contextualization of Arab shopping behavior, purchasing clothes are connected with the bargain hunting motive whereas planning purchasing and performing multiple tasks are not associated with the convenience motive (Farrag, El Sayed, & Belk, 2010). Tunisian shoppers are more likely to be influenced by the stores' prices, services quality, and the closeness of stores to their homes (Mejri, Debabi, & Nasraoui, 2012).…”

Section: Utilitarian Motivationmentioning

confidence: 99%

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Is Consumer Self-Confidence Intervenes the Relationship between Shopping Motives and Search for Dress Information?

Al-Zu'bi¹

2015

IJMS

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The main purpose of this study is to examine the relative influence of utilitarian, recreational, and socialization motives on Jordanian young consumers search for dress information using self-confidence as an intervention variable. Based on a random sampling technique, the self-administered questionnaire was used to solicit the responses of graduate and undergraduate college students ranging in age from 18 to 24 years. The principal component analysis using varimax rotation method and confirmatory factor analysis were used to validate the research model. Multiple regression analysis using Structural Equation Modeling and bootstrapping analyzes in AMOS 7 were used to examine the direct and indirect influences of shopping motives whilst the Independent-Sample T test and One-Way ANOVA techniques were conducted to measure the variability of model's variables across subjects' gender and an annual income. Principally, results indicate that the unique contribution of the total influence on consumer self-confidence is associated with utilitarian motives while the recreational motives scored the highest total impacts on searching for dress information. The consumer self-confidence and recreational motives have positively scored the highest direct influences on searching for dress information while the highest intervening influence is connected with utilitarian motives. However, this study enriches the existing literature with new findings related to consumers' motives within the context of collectivist culture. In terms of marketing implications, limitations, and recommendations for future research were also discussed.

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Section: Utilitarian Shopping Motivationsupporting

confidence: 89%

Section: Utilitarian Motivationmentioning

confidence: 99%

Is Consumer Self-Confidence Intervenes the Relationship between Shopping Motives and Search for Dress Information?

Al-Zu'bi¹

2015

IJMS

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“…Similar to other recent exploratory studies (Mejri, Debabi, & Nasraoui, 2012;Holmquist & Cudmore, 2013;Megri & Bencherif, 2014), given the exploratory nature of our research, we do not articulate formal hypotheses regarding the impact of tie quantity and tie strength, on interpersonal influence, according to tie type. The marketing literature is underdeveloped in the area, and hence is not well-equipped to provide a compelling theoretical rationale for or against such differences.…”

Section: Hypothesesmentioning

confidence: 90%

Developing Interpersonal Influence in Retail Purchasing Networks: An Exploratory Analysis of Tie Quantity, Tie Strength, and Tie Type

Johnson¹,

Seevers²

2015

IJMS

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This study examines the impact of relationship characteristics existing between buyers and other members of a retail purchasing network. The number of ties and the strength of the ties buyers maintain with others in the network are examined to identify how they impact buyers' interpersonal influence over others. Buyers' tie quantity and tie strength are examined for different constituencies within the purchasing network to assess the differential impact of these relational factors on buyers' interpersonal influence. The study finds that buyers' tie quantity is a significant predictor of influence in both buyer and seller sub-networks, whereas buyers' tie strength is only a significant factor in the seller sub-network. Further, independently examining the sub-networks that form organically around buyer and seller roles in the overall purchasing network leads to differential outcomes when compared to evaluating the entire network in which buyer and seller sub-networks are not differentiated. Collectively, the findings from this study reveal important conceptual, methodological, and substantive implications for marketing researchers and practitioners interested in purchasing network contexts.

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“…But Markham was optimistic that retailers will adapt their demands. Online shopping will most likely take a minor part of sales from traditional shopping, but pedestrian shopping malls will continue to succeed as they attract customers through the provision of more entertainment [19,20] (Figure 8).…”

Section: Comfortmentioning

confidence: 99%

The Relation Between Shoppers and Different Designs of Commercial Spaces; a Humanistic Approach, Irbid City as a Case Study

Ayyoub¹

2020

IJSDP

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Exploratory Analysis of the Shopping Orientation in the Tunisian Context

Cited by 3 publications

References 50 publications

Is Consumer Self-Confidence Intervenes the Relationship between Shopping Motives and Search for Dress Information?

Is Consumer Self-Confidence Intervenes the Relationship between Shopping Motives and Search for Dress Information?

Developing Interpersonal Influence in Retail Purchasing Networks: An Exploratory Analysis of Tie Quantity, Tie Strength, and Tie Type

The Relation Between Shoppers and Different Designs of Commercial Spaces; a Humanistic Approach, Irbid City as a Case Study

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