“…For example, practices and routines associated with prospecting deal with how to allot slack resources to explore possible opportunities (George 2005), how to normalize and learn from minor failures (Sitkin 1992), and how to effectively redistribute resources from one firm to another (Brown and Eisenhardt 1997). Routines and practices related to exploitation, on the other hand, entail the management of risk and preservation of strategic congruence (Greve 2007;March 1991), the refinement of current technologies and attainment of efficiency (Csaszar 2013;March 1991), and the ramping up of operations to reach economies of scale and scope (Lavie et al 2010). As these examples illustrate, standard operating procedures influence and direct the decisions firms make (Cyert and March 1963) as well as affect their speed.…”