Explaining inconsistencies in implicit and explicit attitudes towards domestic and foreign products

Tseng, Ting‐Hsiang; Balabanis, George; Liu, Matthew Tingchi

doi:10.1108/imr-05-2013-0092

Cited by 15 publications

(17 citation statements)

References 56 publications

(105 reference statements)

Supporting

Mentioning

Contrasting

Order By: Relevance

“…As general consumers may not be informed about fashion brands' ethical practices, each respondent was asked to read the provided information about ethical fashion before answering the questionnaire. The procedure of offering materials to respondents to stimulate their awareness has also been documented in previous studies (Sen et al , 2006; Tseng et al , 2018; Liu et al , 2020a, b). However, it may also cause common method bias which would lead respondents to rate sustainability initiatives higher.…”

Section: Methodsmentioning

confidence: 77%

The importance of knowledge and trust for ethical fashion consumption

Liu

Liu²,

Pérez

et al. 2020

APJML

Self Cite

View full text Add to dashboard Cite

PurposeThe clothing industry is one of the most polluting industries in the world, although manufacturers and retailers are trying to revert this tendency by applying ethical fashion principles. Drawing on the knowledge–attitude–behavior (KAB) model or practice, this study aims to predict Chinese consumers' purchase intention of ethical fashion by employing and extending the theory of planned behavior (TPB).Design/methodology/approachThe extended TPB model incorporates knowledge of ethical fashion and trust in the fashion industry and two critical variables in ethical fashion literature to explain the purchase intention of ethical fashion. Primary data from 245 Chinese respondents were collected in 2019. The model was tested and analyzed through structural equation modeling (SEM).FindingsResults show that the extended TPB model has higher predictability than the original TPB model. Attitude toward ethical fashion and subjective norm significantly predicts purchase intention while perceived behavioral control (PBC) does not. In addition, trust of ethical fashion is positively related to attitude toward ethical fashion and purchase intention, whereas knowledge of ethical fashion plays a significant role in predicting trust and the three TPB factors. The subjective norm was found to have the most significant impact on consumers' intention to purchase ethical fashion, which shows that social pressure from one individual's reference group is the most dominant factor in forming consumer's purchase intention on ethical fashion.Originality/valueThe findings enrich the past literature on ethical fashion that trusting belief is a salient determinant of consumers' attitude toward ethical fashion and purchase intention of ethical fashion products. The findings also supported the applicability of KAB and TPB in the domain of ethical consumption in the context of a developing country.

show abstract

Section: Methodsmentioning

confidence: 77%

The importance of knowledge and trust for ethical fashion consumption

Liu

Liu²,

Pérez

et al. 2020

APJML

Self Cite

View full text Add to dashboard Cite

show abstract

“…Although simplified stimuli and background helped create pure conditions in an experiment to avoid confounding effect biases, the generalizability of the results could be challenged when applying to a complicated and real market. To increase the generalizability of the results, future research can replicate the experimental settings and use different product categories and countries to test the impacts of limited editions on consumers in the two consumption contexts (Tseng et al, 2018). Moreover, including more countries can further help future studies check the effects of limited‐edition advertising for luxury products for which consumers assign different country‐of‐origin halos and stereotypes.…”

Section: Limitations and Future Researchmentioning

confidence: 99%

Limited‐edition advertising does not always work for luxury brands: The influence of consumption contexts

Tseng

Huang

Liu³

2021

J of Consumer Behaviour

Self Cite

View full text Add to dashboard Cite

Limited‐edition advertising on a limited quantity available to be sold (limited quantity scarcity) is used to increase product value, thereby enticing consumers. This type of limited‐edition advertising has been proven to be effective for luxury brands; as a result, its adoption has increased over the years. However, are limited editions effective across all consumption situations? The current study argues that limited‐edition advertising may not always work as well as previously thought and that it is only effective when (1) consumers are in emotional (vs. cognitive) consumption contexts; (2) the consumption is socially visible (vs. invisible); and (3) the country of origin where the luxury product was made is favorable (vs. unfavorable). The results of two experiments using 807 participants confirmed the study's hypotheses. More importantly, the findings showed that limited‐edition advertising had detrimental effects in a cognitive consumption context; that is, using limited‐edition advertising in a cognitive consumption context decreased consumers' purchase intentions. Theoretical and managerial implications are discussed.

show abstract

“…However, there are fears about the GCC from local brands, which are positioned as explicit competitors (Arnould, 2010), while many people are still at an ethnocentric level of development (McCrindle, 2010). A niche product from the local industry may attract favourable local consumer attitudes, which concern to promote ethnically produced products with positive stakeholder relations (Tseng et al, 2018). The ethnocentrism is essential for consumer attitudes through blame attributions (Barbarossa et al, 2018).…”

Section: Global Consumer Culture and Ethnocentric Consumerismmentioning

confidence: 99%

Linking global consumer culture and ethnocentric consumerism to global citizenship: exploring the mediating effect of cultural intelligence

Pratono

Arli

2020

IJSSP

View full text Add to dashboard Cite

PurposeThis article attempts to understand the impact of global consumer culture and ethnocentric consumerism on global citizenship by identifying the mediating effect of cultural intelligence.Design/methodology/approachThe proposed structural equation model explains the relationship between global consumer culture, ethnocentric consumerism, and global citizenship. The empirical analysis involves an online survey targeted young people in Indonesia context.FindingsThe empirical evidence broadly supports the view that cultural intelligence strengthens the impact of global consumer culture and ethnocentric consumerism on global citizenship. There is a strong tendency in this study to suggest that global consumerism will not be able to contribute to global citizenship unless cultural intelligence provides as a mediating variable. However, the results do not support the mainstream literature, which suggests that ethnocentric consumerism harms global citizenship.Originality/valueThis study extends the discussion on achieving sustainable development by examining global citizenship leads to a better understanding of consumer culture theory.

show abstract

Explaining inconsistencies in implicit and explicit attitudes towards domestic and foreign products

Abstract: This is the accepted version of the paper.This version of the publication may differ from the final published version. Permanent repository link:

Cited by 15 publications

References 56 publications

The importance of knowledge and trust for ethical fashion consumption

The importance of knowledge and trust for ethical fashion consumption

Limited‐edition advertising does not always work for luxury brands: The influence of consumption contexts

Linking global consumer culture and ethnocentric consumerism to global citizenship: exploring the mediating effect of cultural intelligence

Contact Info

Product

Resources

About