Explaining Gendered Responses to “Help-Self” and “Help-Others” Charity Ad Appeals: The Mediating Role of World-Views

Brunel, Frédéric F.; Nelson, Michelle R.

doi:10.1080/00913367.2000.10673614

Cited by 237 publications

(178 citation statements)

References 38 publications

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“…Females score a little bit high score compare to male because women have more tendency towards empathic concern which already established in research. 18,19 Social responsibility score little bit high among females, current donors and among post graduate qualifications and similar findings observed in other studies also. 20,21 Old age donors felt that they had greater responsibility toward community.…”

Section: Discussionsupporting

confidence: 77%

Quantitative assessment of prosocial behaviour and trends of transfusion transmitted infections among voluntary blood donors: a cross sectional study

Satti

Ravikumar²,

Vijayasanti³

et al. 2017

Int J Community Med Public Health

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Background: Every country faces an ongoing challenge to collect blood from safe donors. Chronic blood shortages are common in developing countries. According to WHO Voluntary blood donation practices are encouraged to collect safe blood units. In India for donating the blood often they say prosocial reasons. The objectives of the present study was quantitative assessment of prosocial behaviour as well as trends of transfusion transmitted infections among (voluntary blood donors) VBD. Methods: Cross-sectional study carried out between 1st January 2016 to 31st august 2016, at the field practice area of Institute of preventive medicine (IPM), Narayanaguda, Telangana state, India. The total sample size estimated was 41,356 (by Census survey method). Among which 25,641(62%) were current donors and 15,715 (38%) lapsed donors likewise 35,980 males and 5,376 females were enrolled. Results: Among the participants majority (87%) were males compare to females (13%). out of 41,352 donors majority were current donors (62%) compare to lapsed donors (38%). Among current donors all the mean scores of prosocial behaviour components were high and The trends of All TTIs infection prevalence rates were declined progressively. Conclusions: Sustainable motivational levels may increase the frequency of blood donation and by encouraging VBDs one can reduce the TTIs.

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Section: Discussionsupporting

confidence: 77%

Quantitative assessment of prosocial behaviour and trends of transfusion transmitted infections among voluntary blood donors: a cross sectional study

Satti

Ravikumar²,

Vijayasanti³

et al. 2017

Int J Community Med Public Health

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“…Het relatieve effect van de twee typen appeals is tevens afhankelijk van demografische, culturele en contextuele factoren. Amerikaanse mannen blijken een voorkeur te hebben voor self-benefit appeals, terwijl Amerikaanse vrouwen otherbenefit appeals prefereren (Brunel & Nelson, 2000). Voor vrouwen in masculiene culturen en mannen in feminiene culturen zijn other-benefit appeals overtuigender, maar voor mannen in masculiene culturen en vrouwen in feminiene culturen zijn self-benefit appeals overtuigender (Nelson, Brunel, Supphellen, & Manchanda, 2006).…”

Section: Hulpgedrag: Motieven En Appealsunclassified

De effecten van other-benefit appeals, self-benefit appeals en exemplars bij het werven van vrijwilligers voor charitatieve organisaties

Krieken¹,

Hornikx²

2013

Tijdschrift Voor Taalbeheersing

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In research investigating the effectiveness of letters from charitable organizations recruiting donors and volunteers, otherbenefit appeals (focusing on the benefits for others) have been compared to self-benefit appeals (focusing on the benefits for the reader). Because the benefits presented in the two types of appeal were generally dissimilar in earlier research, the current study used similar benefits for the two appeals. In addition, the inclusion of exemplars underlined the similarity in benefits. This inclusion also made it possible to compare the effectiveness of letters with and without exemplars. The experiment had a 2 (appeal: other-benefit, self-benefit) x 2 (exemplar: absent, present) between-subjects design (N = 120). Effectiveness, liking, vividness and comprehensibility of the letter were assessed. The results showed that the otherbenefit appeal was more effective than the self-benefit appeal in recruiting volunteers. Although not more effective than letters without an exemplar, letters with an exemplar were better liked. This effect on liking was fully mediated by the perceived vividness and the comprehensibility of the letter.

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“…Following the advice of Abelen, Redeker, and Thompson (1993), the headings of the two letters, which were manipulated to have either a helpself or a help-others tone (cf. Brunel and Nelson, 2000), were printed in a handwritten font. Important sentences in the letter were underlined to make the two appeals more salient (cf.…”

Section: Methodsmentioning

confidence: 99%

“…In such a highly competitive market, fundraisers increasingly face the need to design more effective fundraising letters to persuade their audience to donate money (see Bendapudi, Singh, and Bendapudi, 1996). A number of communication strategies have recently been studied in the context of fundraising, such as using exemplars (Hoeken and Hustinx, 2007), mentioning previous donations (Shang, Reed, and Croson, 2008), providing evidence (Das, Kerkhof, and Kuiper, 2008), and selecting an appropriate appeal (Brunel and Nelson, 2000). For fundraising appeals, experimental studies such as Nelson (2000, 2003) have demonstrated that the persuasiveness of specific appeals depends on their congruence with readers' gender.…”

Section: Introductionmentioning

confidence: 99%

The Effects of Cultural Adaptation in Fundraising Letters: The Case of Help-Self and Help-Others Appeals in a Feminine Culture

Hornikx¹,

Hendriks²,

Thijzen³

2010

Communications

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Explaining Gendered Responses to “Help-Self” and “Help-Others” Charity Ad Appeals: The Mediating Role of World-Views

Cited by 237 publications

References 38 publications

Quantitative assessment of prosocial behaviour and trends of transfusion transmitted infections among voluntary blood donors: a cross sectional study

Quantitative assessment of prosocial behaviour and trends of transfusion transmitted infections among voluntary blood donors: a cross sectional study

De effecten van other-benefit appeals, self-benefit appeals en exemplars bij het werven van vrijwilligers voor charitatieve organisaties

The Effects of Cultural Adaptation in Fundraising Letters: The Case of Help-Self and Help-Others Appeals in a Feminine Culture

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