Explaining consumer purchase behavior for organic milk: Including trust and green self-identity within the theory of planned behavior

Carfora, Valentina; Cavallo, Carla; Caso, Daniela; Giudice, Teresa Del; Devitiis, Biagia De; Viscecchia, Rosaria; Nardone, Giorgio; Cicia, Gianni

doi:10.1016/j.foodqual.2019.03.006

Cited by 235 publications

(274 citation statements)

References 102 publications

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“…With regard to food, quality is one of the most concerning factors for consumers. More and more consumers are increasing their consumption of organic products for the sake of health [ 26 ]. However, consumers usually choose their green products or a certain brand due to their previous purchase experience or low cost [ 5 , 27 ].…”

Section: Resultsmentioning

confidence: 99%

“…However, Xu et al [ 9 ] drew a conclusion contrary to most researchers in the study of consumers’ purchase intention of green furniture: Attitude regarding purchase intention for sustainable furniture is not significant; on the contrary, the positive effect of positive behavioral control on consumers’ purchase intention is the greatest. Sometimes the effect of perceived behavioral control on consumers’ green purchase behavior is stronger than their attitude, because consumers cannot choose products entirely based on their own preferences, such as price, availability, and other factors [ 26 ]. In particular, when purchasing green housing, furniture, and appliances, consumers’ consumption power is often more critical than their environmental and product attitudes [ 9 , 41 , 47 ].…”

Section: Discussionmentioning

confidence: 99%

“…It is impossible to make a rational estimation before purchasing every product because consumption is one of the most common daily behaviors of individuals. Especially for the consumption of products with low behavioral costs, such as food and clothing, consumers’ motivation in product selection is more driven by previous behavior habits, purchase experiences, or lifestyle [ 26 , 27 , 36 ]. An individual’s lifestyle and life habits are hard to change in the short term, and they affect consumers’ demand level, brand preference, consumption location, and shopping style.…”

Section: Discussionmentioning

confidence: 99%

“…Consumers’ preferences for different product attributes are also significantly different according to the various performance of each product. For example, consumers are more concerned about the reliability of the source and the safety of production when buying green food [ 26 , 122 ]. For sustainable clothing, consumers do not only pay attention to the quality, but they also pay more attention to the unique personality of the product when displaying the clothing to others [ 29 , 30 ].…”

Section: Discussionmentioning

confidence: 99%

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Why Do Consumers Make Green Purchase Decisions? Insights from a Systematic Review

Zhang

Dong

2020

IJERPH

146

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In order to achieve sustainable development to protect the environment and society, an increasing number of scholars have conducted in-depth research on green marketing and green purchases. Although great achievements have been made in this field, there still is room for further progress. This study reviews 97 papers providing empirical research on green purchase behavior from 2015 to 2020. First, we review the widely used consumer theory and its extended application in recent years. Second, we divide the influencing factors of green purchase behavior into the following three categories and discuss them in detail: individual factors, product attributes and marketing, and social factors. Finally, we put forward the following possible directions for future research. (1) The authors can consider adjustment to the survey objects to weaken the subjectivity of the data. (2) Longitudinal research can be used to assess the impact of education and policies with a lagging effect on consumers. (3) The authors can broaden the research direction towards a cross-cultural background. (4) The behavior of various green products (such as recyclable tires, recycled glass containers, recycled paper) could be explored to enrich the research content. (5) It will be beneficial to combine a variety of consumer theories to explore the green purchase behavior of consumers and break through the existing linear hypothesis path to explore new research methods.

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Section: Resultsmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

See 2 more Smart Citations

Why Do Consumers Make Green Purchase Decisions? Insights from a Systematic Review

Zhang

Dong

2020

IJERPH

146

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“…PBC is the individual's perception of the ease or difficulty of the particular behaviour or perceived confidence that they can perform it [13]. The TPB has been effectively applied to explain a variety of health behaviours [14][15][16], including parental prevention behaviours such as vaccinating their children [1,13,17] For example, a recent TPB study concerning influenza vaccination [18] showed multiple potential influences on parental decisions to choose to vaccinate their sons. This study showed that both physical, contextual, sociodemographic aspects and psychological determinants (risk perception, past behaviour, knowledge and experience) were important factors influencing the parental decisions towards sons' vaccinations.…”

Section: The Theory Of Planned Behaviour Approachmentioning

confidence: 99%

Key Factors Influencing Italian Mothers’ Intention to Vaccinate Sons against HPV: The Influence of Trust in Health Authorities, Anticipated Regret and Past Behaviour

et al. 2019

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The Human Papillomavirus (HPV), which is the most common sexually transmitted infection in the world, is associated with different types of cancer, especially cervical cancer. In Italy in 2017 the Italian Ministry of Health introduced a free HPV vaccination programme for 12-years-old boys. In this study we tested an integrated theory of planned behaviour (TPB) model to explain Italian mothers’ intention to vaccinate their sons against HPV. TPB variables plus past behaviour, trust in healthy authorities and anticipated regret were measured by a questionnaire in a sample of 333 Italian mothers of 6–11 years old boys, who were not yet vaccinated against HPV. Results showed that subjective norm was the strongest predictor of mothers’ intention followed by anticipated regret, trust in health authorities, perceived behavioural control and attitude. Mediation analysis found that past behaviour influenced intention via attitude. The discussion considers the relevance of these factors in promoting mothers’ adherence.

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Could trust narrow the intention‐behavior gap in eco‐friendly food consumption? Evidence from China

Yuan,

Jin,

Lin

2023

Agribusiness

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There exists a potential gap between individual intention to purchase eco‐products and their actual purchase behaviors, which contributes to low eco‐friendly consumption. The study investigates the intention‐behavior gap in eco‐friendly food consumption, and how consumer trust affects the gap. We focus on consumer trust in eco‐friendly food regulator, manufacturer, certifier, and farmer. Evidence from Chinese consumers reveals that individuals with low trust in the certifier have high intention to purchase green food but fail to make actual purchases. Trust in the manufacturer is positively associated with actual purchases of organic food regardless of intention. We also find that trust exerts the greater impact in bridging the intention‐behavior gap among female, younger, more educated, and more environmentally conscious consumers. Our findings highlight the importance of consumer trust in the certifier and manufacturer. Implications for promoting eco‐friendly food consumption are discussed.

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Explaining consumer purchase behavior for organic milk: Including trust and green self-identity within the theory of planned behavior

Cited by 235 publications

References 102 publications

Why Do Consumers Make Green Purchase Decisions? Insights from a Systematic Review

Why Do Consumers Make Green Purchase Decisions? Insights from a Systematic Review

Key Factors Influencing Italian Mothers’ Intention to Vaccinate Sons against HPV: The Influence of Trust in Health Authorities, Anticipated Regret and Past Behaviour

Could trust narrow the intention‐behavior gap in eco‐friendly food consumption? Evidence from China

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