In the current paper, and for the first time, spectrophotometry coupled with a set of factorial designs was executed as a new tool for investigating the interaction between p-synephrine (p-SY) and p-chloranil (p-CHL). Two types of complexes were observed as a result of this interaction. The first complex, an intermolecular charge transfer complex, was measured at 452 nm, while the second, an intramolecular charge transfer complex, was measured at 536 nm. A chemometric assisted screening and optimization of the absorbance at the two wavelengths was scrutinized. As a screening procedure, a 2-level full factorial design (2 k -FFD) was employed. Method variables, such as reaction temperature, heating time, reagent volume, and solvent type were considered and the response was measured at the individual wavelengths. With the help of Pareto analysis, and ANOVA testing (following a response transformation employing Box-Cox treatment), variables ascertained to be significant (p < 0.05) were selected.Significant factors were carefully adjusted, exploiting a response surface methodology (RSM) with a face-