“…In these efforts, we can draw on principles of human centered design, which help assure "that the concerns, values, and perceptions of all stakeholders in a design effort are considered and balanced" (Rouse, 2007, as cited in Zachry & Spyridakis, 2016, p. 395). Human centered design has already shown considerable promise in health communications generally (e.g., Kopec, 2021;Nimmanterdwong et al, 2022), as well as the field of TPC specifically (e.g., Armfield et al, 2018;Jones, 2016;Putnam et al, 2016;Rose, 2016;Sims, 2022;Walton, 2016;Zachry & Spyridakis, 2016). There is thus good reason to believe that it can positively impact the design of age gates in controversial industries, cannabis included.…”