“…Customer satisfaction literature is dominated by measurement of guest satisfaction with tourism and hospitality services (Bowen and Chen-McCain, 2015; Kozak, 2001; Oh and Kim, 2017; Pizam et al, 2016; Rahimi and Kozak, 2017). Service quality and customer satisfaction have a direct impact on retention and loyalty to a specific tourist product or destination (Hemsley-Brown and Alnawas, 2016; Kandampully et al, 2015; Nadda et al, 2017; Rahimi, 2017; Rahimi and Gunlu, 2016; Rauch et al, 2015; Yolal et al, 2017; Priporas et al, 2017; Rahimi et al, 2015; Rezaei et al, 2016; Rahimi et al, 2017; Koseoglu et al, 2016; Shahvali et al, 2015). Previous studies found different key factors for travellers’ satisfaction with all-inclusive packages (Lo and Lam, 2004; Ozdemir et al, 2012; Yolal et al, 2017).…”