Experience differences and continuance intention of blog sharing

Abstract

Although many studies focus on information sharing in communities and organisations, little research has been carried out on the antecedents of continuance intention of blog sharing. This study focuses on amateur blogs, which are the major customers for blog service providers (BSPs). The purposes are to investigate the antecedents of continuous blog sharing and determine whether they change with gender, age, and blog experience differences. Based on the Unified Theory of Acceptance and Use of Technology (UTAUT) framework and related social-psychological foundations, this study proposes outcome expectancy of financial capital, knowledge capital, and social capital, perceived usability, social influence, self-disclosure, and information literacy as the antecedents of continuous blog sharing. A survey of 268 blog authors reveals that usability is a necessary condition for continuous blog sharing. Outcome expectancy for knowledge capital and social capital can encourage continuous sharing behaviour, but expectancy for financial capital does not. Meanwhile, blog sharing is primarily a personal endeavour facilitated by inner self-disclosure, not extrinsic information literacy or social influence. In addition, the antecedents differ according to gender, age, and blog experience differences.

Understanding Consumer Attitudes Toward Web-based Communication Tools

“…The relation as shown by the empirical analysis was completely mediated by consumers' sense of content ownership. This finding also extends the findings of Lu & Lee (2012) who found a direct relation between social capital and blogging behavior. Our study demonstrates that this relationship is mediated by the extent to which consumers feel they own their content related to the blogs.…”

“…Discussing consumer intentions on continued blogging, Lu & Lee (2012) propose that one of the factors that influence continued blogging behavior is the expectancy of a higher social capital. They conceptualize the social capital construct as the relationship between individuals and communities and the higher the expectancy of social capital (meaning the higher the relationship with the community) the higher the continued behavior to blog.…”

The role of aesthetic, cultural, utilitarian and branding factors in young Chinese consumers' repurchase intention of smartphone brands

“…Recently, the notion of continuance intention has gained increasing attention in a variety of research settings such as online banking (Bhattacherjee, 2001;Vatanasombut, Igbaria, Stylianou, & Rodgers, 2008), e-learning (Chiu, Chiu, & Chang, 2007;Lee, 2010;Roca & Gagné, 2008), blogging (Lu & Lee, 2012;Shiau & Luo, 2013;Tang, Tang, & Chiang, 2014), website (Chen & Lin, 2015;Lin, Wu, & Tsai, 2005), mobile commerce (Chong, 2013;Gao, Waechter, & Bai, 2015), online communities (Chou, Min, Chang, & Lin, 2010), social networking websites (Kim, 2011;Oliveira, Huertas, & Lin, 2016), self-service technologies Lin & Filieri, 2015), and many more (see Literature Review in Table 1). This literature has neglected the cultural context that might have an influence on continuance intention.…”

Roles of perceived fit and perceived individual learning support in students’ weblogs continuance usage intention

“…Some researchers have noted that bloggers' desire to continue blogging may be short-lived. In citing Gurzick and Lutters (2006), Lu andLee (2012, p. 1081) commented that "although many blogs survive more than one year, there are still lots of blogs discarded within a few days of being established." In higher education contexts, Luik and Taimalu (2016) noted debate among researchers as to whether blog use for learning "should be voluntary or compulsory, and whether learners are more motivated when the tasks on the blog are assessed or not.…”