Understanding Consumer Attitudes Toward Web-based Communication Tools

Kurthakoti, Raghu; Balasubramanian, Siva K.; Summey, John H.

doi:10.5539/ijms.v8n3p1

Cited by 2 publications

(3 citation statements)

References 27 publications

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“…Therefore, the website content becomes significant in influencing the behaviour of the stakeholders. Innovation on content and menus on a web can improve the quality of information delivered [13].…”

Section: Discussionmentioning

confidence: 99%

“…Stakeholders assess that when a website presented by a company contains interesting information and content, the quality of the website is considered good and management has acted professionally in running the company. This quality perception influences customer purchase decision and loyalty [12][13][14][15]. On the other hand, Ilma argues that in the context of mining companies in Indonesia it is not good enough to develop information on their websites [16].…”

Section: Introductionmentioning

confidence: 99%

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User’s Attitude Toward Website as a Form of CSR Information

Muhammad¹,

Narullia²,

Purnamasari³

et al. 2020

Proceedings of the 2nd International Seminar on Business, Economics, Social Science and Technology (ISBEST 2019)

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CSR becomes an important part of a company, because it represents an entity's efforts to preserve social and environmental sustainability to maintain sustainable development. The disclosure of company information has grown by utilizing website pages, not only through financial statements.This study aims to determine whether the appearance of a website that contains company's CSR information can affect the user's attitude towards it. Through the experimental method, researchers collect primary data by handed out some questionnaires that will be filled in accordance with the appearance of the website seen by respondents. This study conducted data analysis using the Mann-Whitney Test. The results show that the users' attitude towards website with more attractive views is higher than the website with a static display. Thus it can be said that the richer a website, the attitude shown by stakeholders associated with the website will be better. In addition, the level of trust and satisfaction with information presented on websites with a more attractive appearance is higher than websites with a static display.

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Section: Discussionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

User’s Attitude Toward Website as a Form of CSR Information

Muhammad¹,

Narullia²,

Purnamasari³

et al. 2020

Proceedings of the 2nd International Seminar on Business, Economics, Social Science and Technology (ISBEST 2019)

View full text Add to dashboard Cite

show abstract

“…At the same time, among various macro and microeconomic problems, the task of studying consumer preferences, consumer behavior in the most diverse markets for goods and services, is becoming particularly relevant in the context of globalization and competition (Barbarossa, Pelsmacker, 2016;Bushra, 2015;Ertz et al, 2016;Kurthakoti et al, 2016).…”

Section: Introductionmentioning

confidence: 99%

Consumer Behavior Modeling: Fuzzy Logic Model for Air Purifiers Choosing

Dorokhov¹,

Dorokhova²,

Delibašić³

et al. 2017

Montenegrin Journal of Economics

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At the beginning, the article briefly describes the features of the marketing complex household goods. Also provides an overview of some aspects of the market for indoor air purifiers. The specific subject of the study was the process of consumer choice of household appliances for cleaning air in living quarters. The aim of the study was to substantiate and develop a computer model for evaluating by the potential buyers devices for air purification in conditions of vagueness and ambiguity of their consumer preferences. Accordingly, the main consumer criteria are identified, substantiated and described when buyers choose air purifiers. As methods of research, approaches based on fuzzy logic, fuzzy sets theory and fuzzy modeling were chosen. It was hypothesized that the fuzzy-multiple model allows rather accurately reflect consumer preferences and potential consumer choice in conditions of insufficient and undetermined information. Further, a computer model for estimating the consumer qualities of air cleaners by customers is developed. A proposed approach based on the application of fuzzy logic theory and practical modeling in the specialized computer software MATLAB. In this model, the necessary membership functions and their terms are constructed, as well as a set of rules for fuzzy inference to make decisions on the estimation of a specific air purifier. A numerical example of a comparative evaluation of air cleaners presented on the Ukrainian market is made and is given. Numerical simulation results confirmed the applicability of the proposed approach and the correctness of the hypothesis advanced about the possibility of modeling consumer behavior using fuzzy logic. The analysis of the obtained results is carried out and the prospects of application, development, and improvement of the developed model and the proposed approach are determined.

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Understanding Consumer Attitudes Toward Web-based Communication Tools

Cited by 2 publications

References 27 publications

User’s Attitude Toward Website as a Form of CSR Information

User’s Attitude Toward Website as a Form of CSR Information

Consumer Behavior Modeling: Fuzzy Logic Model for Air Purifiers Choosing

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