Executivos e smartphones: uma relação ambígua e paradoxal

Abstract

ResumoF undamentado em abordagens teóricas relativas à existência de paradoxos associados ao uso de artefatos tecnológicos, este artigo procura identificar a existência de paradoxos associados ao uso diário de smartphones pelos executivos brasileiros. O método de estudo de caso único foi aplicado analisando--se uma companhia brasileira atuante no setor farmacêutico, a qual tem por política fornecer smartphones a seus executivos seniores. Os dados foram coletados por meio de questionários desenvolvidos a partir dos paradoxos identificados na literatura, os quais foram respondidos por 14 executivos da companhia em questão, entrevistas em profundidade conduzidas com cinco desses executivos e análise de e-mails enviados pelos respondentes via smartphones por um dado período de tempo. Após a consolidação e análise dos dados obtidos verificou-se que dois paradoxos se mostraram fortemente associados ao uso de smartphones pelos executivos em questão, i.e. continuidade vs. assincronicidade e autonomia vs. vício. Além disso, três outros paradoxos se mostraram moderadamente associados ao uso de smartphones pelos executivos em questão, i.e. liberdade vs. escravidão, dependência vs. independência e planejamento vs. improvisação. Ao final, as implicações e limitações desta pesquisa são apresentadas. Palavras-Chave: smartphones. paradoxos. tecnologia móvel.Abstract B ased on theoretical approaches concerning the existence of paradoxes associated with the use of technological appliances, this article seeks to identify the existence of ambiguities in the day-to-day use of smartphones by Brazilian executives. The single representative case study method was applied, by analysing a Brazilian company within the pharmaceutical sector, which has a policy of providing smartphones to its senior executives. Data were collected from: questionnaires filled out by fourteen executives of the company in question; in-depth interviews conducted with five of these executives and e-mails sent by them via smartphones over a given period of time. After consolidation and analysis of the data obtained, it was seen that two paradoxes were strongly related to the use of smartphones by the executives in question, namely: continuity vs. asynchronicity and autonomy vs. addiction. Furthermore, three other paradoxes were moderately associated with the use of smartphones by the executives in question, namely freedom vs. enslavement, dependence vs. independence, and planning vs. improvisation. Lastly, the implications and limitations of the research are set forth.

Os dois lados da mesma moeda: identificando os paradoxos da tecnologia no consumo online dos brasileiros

“…Therefore, the online shopper can schedule their purchases amid daily commitments. However, the ease of access to devices at any time also causes improvisation, where the user ends up making unplanned (impulsive purchases) and even unnecessary (compulsive shopping) (STRAUSS; FROST, 2012;JOIA, 2013).…”

“…The paradox block presented two statements by technology paradox, based on the studies of technologies paradoxes by Mick e Fournier (1998), Jarvenpaa and Lang (2005) and Mazmanian, Orlikowski and Yates (2006), each with Likert scale of 5 points, where 1 corresponds to "strongly disagree" and 5 to "strongly agree". The statements that formed this block were adapted from the works developed by ( 2013) and Borges and Joia (2013). Both questionnaires of these authors served as the basis for the construction of the questionnaire of this work, which sought to adapt the questions and statements to sentences related to online commerce users.…”

“…Jarvenpaa e Lang ( 2005) researched dualities of smartphone use, Mazmanian, Orlikowski e Yates (2006) verified the paradoxes in technological performance of mobile work and Sorensen (2011) addresses the paradoxes regarding management. In Brazil, Gonçalves and Joia (2011), Gonçalves (2012) and Borges and Joia (2013) focused on the paradoxes and the relationship between executives and their smartphones. Corso (2013) studied the paradoxes evidenced in the use of mobile technology and Fernandes Filho and Pitombeira (2016) sought to identify the paradoxical perceptions of smartphone use at work.…”

Prevalência e correlatos do uso problemático de smartphones por graduandos da área da saúde

“…Apesar da prevalência alarmante, é também relatado que apenas 1% dos usuários de smartphones podem ser considerados altamente prejudicados [3]. Esse comportamento aditivo está relacionado, mas não apenas, à história parental de uso patológico de smartphones, isolamento social, redução da capacidade de autocontrole, transtornos de humor e fatores socioculturais [4][5][6]. Nessa mesma linha de pensamento, a literatura também sugere que boas relações entre pares não podem ser consideradas fator protetor para o uso problemático de smartphones (UPS) [7].…”

O uso do smartphone pelos universitários que trabalham: identificando os paradoxos tecnológicos

“…We can cite as examples of researchers who seek to understand the paradoxes of MWIT internationally: Mick and Fournier (1998), Jarvenpaa and Lang (2005), Mazmanian, Orlikowski andYates (2006), andSorensen (2011). In Brazil, we have studies of authors as Gonçalves andJoia (2011), Corso, Freitas andBehr (2012), Borges and Joia (2013), Corso (2013), Bruzzi (2013), and more recently Oliveira et al (2015), and Filho and Pitombeira (2016).…”