“…Topic 5, the final topic pertaining to “tourism and hospitality,” involves delving into how social exchange fits in with cultural notions to influence tourism potential and hospitality norms. A very interesting aspect of Topic 5 is the way SET has been used to study tourism and hospitality across the globe, for example, Afghanistan (Coulson et al, 2014), Portugal (Dias et al, 2014), Indonesia (Rembulan et al, 2022), Thailand (Laparojkit & Suttipun, 2022), India (Chatterjee et al, 2019), and Austria (Milman et al, 2017). From a substantive standpoint, SET has helped in understanding the engagement between travelers and tourism industry stakeholders from economic as well as altruistic perspectives (Corrêa & de Gosling, 2021; Prayag et al, 2022).…”