“…The findings cast light on how policies are shaped by actors from both the public and private sectors ( Gómez-Barroso & Feijóo, 2010 ). That is, public policy making can incorporate a multitude of organisations designing and delivering support ( Flanagan et al, 2011 ), with the potential for policy instruments to mix in order to achieve objectives ( Henderson & Roche, 2020 ). Indeed, while the presence of localised actors such as accountants, lawyers and consultants has long been recognised in the general SME policy literature ( Storey, 1994 ), the results highlight the presence of digital platform providers and other large businesses, offering both physical and online advice to SMEs, thus introducing complexity into the deployment of demand-side broadband policies.…”