Abstract:With growing tougher economic conditions, everyone is struggling to safeguard their financial assets and invest them carefully. However, there are certain unavoidable risk factors that every person should be aware of since they have a potential to influence individual`s financial stability. With this notion, the present study attempted to investigate how individual financial performance can be managed and enhanced. Therein, the study attempted to examine the role of risk tolerance and risk aversion factors in … Show more
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