Examining the Impact of Innovation types on Ivorian Small and Medium-sized Enterprises (SMEs) Performance and Competitiveness

Predicting Innovation Capability through Knowledge Management in the Banking Sector

“…The instrument was further affirmed by Mustafa et al (2021); Shashkova et al (2021); Tadesse (2020); Valmohammadi et al (2019); Alias et al (2018). On the other hand, existing validated a 14-item Innovation Capability Questionnaire (ICQ) containing process innovation, product innovation and marketing innovation with Cronbach α values between 0.69 and 0.83 was adapted from Chuang et al (2014) and affirmed by Koffi et al (2021); YuSheng and Ibrahim (2020); and Calik et al (2017). Demographic profiles were analysed with frequency distribution while formulated hypotheses were analysed with linear regression with the aid of SPSS 21.0.…”

“…Iddris (2011) opined that an organisation's strategic advantage is dependent on its innovation capability targeted at new product development, rebranding the existing ones, quite apart from the processes and marketing strategies involved. In line with the above, innovation capability has been affirmed to be an instrument of strategic surveillance and competitiveness which comprises marketing innovation capability, product innovation capability and process innovation capability surrounding the major functional areas of management (Iddris 2011;Koffi et al 2021;Goel and Nelson 2018;Nitsenko et al 2018).…”

“…A process innovation capability is also regarded as the implementation of new improved method for the delivery of goods to customers and meeting future supply chains in the business hemisphere (Guisado-González et al 2014;Plotnikova et al 2016;Abdu and Jibir 2018). The essence of rolling out process innovation capability is to meet customers' constant demands as a result of competing complementary goods (Goel and Nelson 2018;Koffi et al 2021). On the other hand, product innovation capability is associated with adding new features to existing products that would retain loyal customers and also attract new ones (Adegboyega 2017;Rajapathirana and Hui 2018).…”

“…Some of the specific items in product innovation capability include changes in specifications, size or shape of the product, user friendly, taste and technical usage. Koffi et al (2021) maintained that product innovation capability is concerned with any strategy that would create new product out of the old ones with the aim of capturing market. On the one hand, Ganzer et al (2017) is of the view that product innovation capability is usually pursed by manufacturing companies that transform raw materials into finished goods.…”

Knowledge Management and Marketing Innovation Impact on Manufacturing Firms Performance in Ethiopia

“…The recent findings (Venter & Hayidakis 2021;Koffi et al, 2021, Tuan et al, 2016& Quaye et al, 2019 also have shown how important it is that innovations in marketing will result in the accomplishment of competitive advantage that successively resulted to be profitable. Thus, to stay competitive as well as become profitable, firms should constantly look for ways to be innovative.…”