Abstract:Because of the dynamism and competition in today's business environment, firms that wish to compete and endure for a long time must adopt new techniques. The general population of Nigeria has the impression that the nation's telecommunications operating businesses are not only doing well, but also extremely profitable. However, a recent assessment by the industry watchdog, the Nigerian Communications Commission (NCC, 2020), revealed that despite the significant investment made by these telecom businesses, the … Show more
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