Examining the effects of team identification, e-service quality (e-SQ) and satisfaction on intention to revisit sports websites

Abstract

With the emergence of new technologies, the importance of e-service quality is being emphasised by sports marketing practitioners, who are focusing their efforts on improving how sports fans perceive, and are satisfied by, e-services (Loakimidis, 2010). Along with the importance of e-service quality, team identification is receiving a great deal of attention by sports marketing researchers, in order to home in on the different levels of sports fans' involvement with their team. However, few research efforts are being made to identify the relationships between team identification, e-service quality (e-SQ), satisfaction and behavioural intention. Therefore, the purpose of the current study is to investigate the impact of team

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“…Only mediated by the perceived value, team identification could predict purchase intention. Suh, Ahn, and Pedersen (2013) found the effect of team identification on e-service quality, satisfaction, and revisit intention focusing on the sports websites. Moreover, previous studies have also found a positive impact of team identification on actual attendance (Fisher & Wakefield, 1998;Laverie & Arnett, 2000;Murrell & Dietz, 1992).…”

Relationship Between Sport Website Quality and Consumption Intentions

“…Several researchers have investigated online consumers' perceptions of website quality, specifically e-service quality (e.g., Li, Tan, & Xie, 2002;Ranganathan & Ganapathy, 2002;Negash, Ryan, & Igbaria, 2003;Santos, 2003). More recent studies have developed the conceptualization of quality of sport websites and measured it in additional ways (Gonzalez, et al, 2015;Suh & Pedersen, 2010;Hur, et al, 2011;Suh, et al, 2013). Gonzalez, et al (2015) argued that sport websites quality need to be assessed in a comprehensive way as sport team websites are usually informative and multi-functional to fulfill users' need.…”

“…Hence, sport website quality has multiple facets as an extension of sports organizations. Sport website quality can be characterized as a multifaceted construct composed of several distinct but related facets, such as information, interaction, design, system, and fulfillment, each of which taps one facet of the overall construct to assess sport consumers' perception of quality (Hur, Ko, & Valacich, 2011;Suh, Ahn, & Pedersen, 2013). However, in the multifaceted construct of sport website quality, the central scientific interest lies primarily in the general construct but not the underlying constructs (i.e., information, interaction, design, system, and fulfillment).…”

“…There may also be a secondary interest in whether more focused specific factors may make a unique contribution to the prediction of external outcomes such as intentions or actual behaviors (Chen, West, & Sousa, 2006). Previous research only investigated the influence of general website quality on consumers' behavior (e.g., Hur, et al, 2011;Suh, et al, 2013). However, these studies did not explore the contribution of the domain-specific factors.…”

An investigation of virtual golf in the Republic of Korea from a marketing perspective.

“…Given that researchers may want to investigate complicated relationships among various constructs in terms of consumer behaviors (i.e., service quality, perceived value, consumer satisfaction, and behavioral intentions), structural equation modeling (SEM) has been used in sport industry research (Kim, Kim, Park, Yoo, & Kwon, 2014;Ko, Zhang, Cattani, & Pastore, 2011;Suh, Ahn, & Pedersen, 2013). Given that the current research investigated consumer behaviors of virtual golf, which has had little attention so far, a structural equation modeling (SEM) could be an appropriate statistical procedure examine their consumption propensities.…”