Examining the Effects of eWOM, Trust Inclination, and Information Adoption on Purchase Intentions in an Accelerated Digital Marketing Context

Abstract

The study focuses on the canvas of online information transmission that has expanded exponentially. Especially due to social media networks, consumers have been exposed to significant amounts of disinformation, misinformation and actual information. Electronic word-of-mouth (eWOM) on social media networks has been facilitating swift information spread. Henceforth, it has become increasingly problematic for consumers to adopt authentic information and differentiate between marketers-generated content and user-generated content. The study aims to unfold the factors that lead to the information adoption that consequently motivates consumers to purchase products and services. The research study provides a comprehensive framework to re-configure factors that lead to consumers’ purchase intentions in the digital economy. Respondents of the study were those individuals who have been buying products online. The theoretically knitted causal relationships were estimated using a structural equation modelling (SEM) technique. The results indicate that trust inclination and information adoption sequentially mediate relationships between information quality, information usefulness, perceived risk and argument quality with purchase intentions.

eWOM in C2C Platforms: Combining IAM and Customer Satisfaction to Examine the Impact on Purchase Intention

“…As was described in Section 3.1, obtaining satisfaction positively affects trust, especially in virtual contexts [7], although C2C-platform trust is more complex than other ecommerce methods [80]. In this respect, the prior literature showed that, in a general way, the use of eWOM supports the growth of sales [19]. At the same time, these findings allow to affirm that consumers consider the trust dimension to make decisions related to purchases [14], such as satisfaction.…”

“…In this manner, C2C ecommerce enables tools to facilitate consumers' opinions to reduce purchasing uncertainties. Indeed, the use of eWOM on social media has helped marketing managers to expand sales [19]. In this line, ref.…”

Advances in Search Strategy Using the Set of Brand Considerations in the Web Ecosystem

“…Risk theories also shed light on consumers' search behaviors. Information is a way to reduce perceived risk [28]. Perceived risk refers to consumers' subjective expectations of loss.…”

“…Information from actual purchasers transforms experienced goods into search goods, providing people with an "experience without ownership" [32]. Researchers also found that experts from webzines or forums influenced users' paths to purchase [28]. Experts often offer helpful information, so they are considered more reliable than other sources of information.…”

The Perspective of E-Business Sustainability and Website Accessibility of Online Stores

“…The first that came into our attention is the relationship between website accessibility and e-loyalty. Scientific literature shows different insights that put accessibility into a direct or mediated relation with e-loyalty [41][42][43]. Perceived ease of use features along with perceived usefulness features and trust features regarding a website has been used to build the e-loyalty which is seen as a continued intention factor [43][44][45].…”