Examining the Craft Brew Industry

Smith, Sylvia B.; Farrish, John; McCarroll, Matthew E.; Huseman, Elizabeth

doi:10.34051/j/2019.3

Cited by 16 publications

(13 citation statements)

References 17 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…These tourists will often travel to attend craft beer festivals to taste beer styles from many local and regional craft breweries (Fletchall, 2016). Craft beer tourists attend craft breweries and craft beer festivals for the craft brewery experience, to socialize with others, for the enjoyment of the craft brewery scene and the diverse selection of beer (Kraftchick et al, 2014;Smith et al, 2017). Many of these travelers have a commitment with the craft beer scene that enhances the unique experiences at craft breweries and craft-related events (Murray and O'Neill, 2012).…”

Section: Literature Review and Hypothesesmentioning

confidence: 99%

The application of enduring involvement theory in the development of a success model for a craft beer and food festival

Beckman

Shu

Pan

2020

IJEFM

View full text Add to dashboard Cite

PurposeThe purpose of this research paper is to examine whether enduring involvement theory plays a role in predicting craft beer and food festival visitors' experience of the festivalscape. Though craft beer and brewing is a growing area of research, there has been limited studies and theory application in this area. Around the world, craft breweries are increasing in number and producing more unique styles of beer as the demand for craft beer increases. Craft beer consumers visit many of these breweries and are attracted to craft beer festivals in which they can sample multiple local, regional, national and international craft beers.Design/methodology/approachA quantitative methodology was used based on data collected at the site of the festival. Researchers collected 204 useable surveys from visitors attending the North Miami Brewfest in North Miami, Florida, USA. Structural equation modeling was employed to examine the relationships among enduring involvement, festivalscape, satisfaction, revisit intention and word-of-mouth.FindingsThe results revealed that enduring involvement is significant in predicting all four factors of festivalscape (food/beverage quality, convenience, facility and festival staff). The festivalscape factors facility, food quality and festival staff predicted festival attendee satisfaction which in turn predicted both revisit intention and word-of-mouth. However, the festivalscape factor convenience did not influence satisfaction.Research limitations/implicationsThe authors surveyed only one festival in one region in South Florida. Further studies can survey multiple festivals in multiple regions to increase the generalizability of the research model. Enduring involvement theory could be applied to other niche areas in hospitality and tourism in the future (in addition to craft beer tourism).Practical implicationsCraft beer festival organizers should appeal to craft beer clubs, breweries and publications to attract those with a commitment to the craft beer industry to their event. People with an enduring, lasting commitment to craft beer are more likely to have a positive experience of the festivalscape at the event. Lastly, festival organizers should focus on the festivalscape factors facility, festival staff and food and beverage quality to influence satisfaction at the event.Originality/valueThis project applies enduring involvement theory in a festival setting. The research is further unique by adding enduring involvement as a predictor of festivalscape experience.

show abstract

Section: Literature Review and Hypothesesmentioning

confidence: 99%

The application of enduring involvement theory in the development of a success model for a craft beer and food festival

Beckman

Shu

Pan

2020

IJEFM

View full text Add to dashboard Cite

show abstract

“…In Australia, craft beer production has grown from a small industry comprised predominantly of home-brew enthusiasts to a large industry worth approximately AUD 370 million (approximately 5% of the AUD 6.5 billion total annual beer sales in Australia [1]). This growth is not isolated to Australia, and is consistent with the burgeoning craft beer market in other countries [2]. Craft brewers, who spend considerable time in product development and have limited capital to buffer against product failure, are concerned with productintrinsic and product-extrinsic features that influence people's expectations and perception of their products.…”

Section: Introductionmentioning

confidence: 60%

A Preliminary Investigation of the Effect of Ethical Labeling and Moral Self-Image on the Expected and Perceived Flavor and Aroma of Beer

et al. 2021

View full text Add to dashboard Cite

Ethical labelling has been shown to influence taste/flavour perception. Across two experiments, the present study examined how ethical labelling and moral self-image influenced both the expected (Experiment One) and perceived (Experiment Two) taste/flavour characteristics of beer. In Experiment One, 170 participants read either a ‘moral’ or ‘control’ label describing a brewery, after which they were presented with an image of a beer. Participants then completed a Beer Taste Perception Questionnaire and the Moral Self-Image Scale. In Experiment Two, 59 participants were exposed to either the moral or control label before tasting a beer and completing the same questionnaires from Experiment One. The results of Experiment One indicated that label type moderated the relationship between moral self-image and the intensity ratings of the beer. Specifically, in the presence of a control label, the expected intensity of the beer’s flavour increased as moral self-image increased. Experiment Two found no evidence that the moral label influenced the perceived taste of the beer. However, the results showed that as moral self-image became more positive the perceived refreshingness of the beer increased. This study provides novel evidence of the potential relationship between an individual’s moral self-image and the expected and perceived taste/flavour characteristics of beer.

show abstract

“…The importance of differentiation once again becomes vital, particularly given the relative youth of Peru's craft beer industry. Because consumers increasingly search for specialty types of products, differentiation becomes a necessity for firms entering existing markets, as is the case of the craft-brewing industry, where consumers search for local products (Smith, Farrish, McCarroll, & Huseman, 2017). Further supporting these notions, Carr, Shin, and Severt (2019) Hence, there will be a natural selection… If people [craft brewers] do not step up, they will go down.…”

Section: The Rbv In the Context Of The Findingsmentioning

confidence: 99%

Peru's emerging craft‐brewing industry and its implications for tourism

Alonso

Kok

O’Shea

2020

Journal of Tourism Research

View full text Add to dashboard Cite

While the body of research on craft beer production, consumption, and tourism is growing, some regions, such as Latin America, where beer products are also popular, have received much less attention. This study addresses this knowledge gap, exploring craft breweries in Peru, where in recent years gastronomy has gained significant momentum. In doing so, Porter's three generic competitive strategies and the resource-based view frameworks are considered. Differentiation and focus strategies, coupled with firm resources, including symbiotic relationships between restaurateurs and craft breweries, camaraderie, and continuous partnership development emerged as key competitive factors, with key implications for tourism development.

show abstract

Examining the Craft Brew Industry

Cited by 16 publications

References 17 publications

The application of enduring involvement theory in the development of a success model for a craft beer and food festival

The application of enduring involvement theory in the development of a success model for a craft beer and food festival

A Preliminary Investigation of the Effect of Ethical Labeling and Moral Self-Image on the Expected and Perceived Flavor and Aroma of Beer

Peru's emerging craft‐brewing industry and its implications for tourism

Contact Info

Product

Resources

About