Examining Psychological Factors Influencing Purchase Intention of Smart Phone in Korean and Chinese Adolescents

Zhao, Ming; Cho, Seung-Ho

doi:10.14400/jdc.2014.12.11.71

Cited by 2 publications

(2 citation statements)

References 6 publications

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“…To measure fashion leadership, five measure items were adopted from Moon and Choo (2008). Conspicuousness was measured using four items from Zhao and Cho (2014). Curation motivation was adopted from three items from Ko et al (2014) to measure curation.…”

Section: Methodsmentioning

confidence: 99%

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Motivations and Characteristics of Hashtag Users

Kim¹,

Jung²,

Song³

2015

Fashion business

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consumers, aided by its attractive features such as the internet-based two-way communication structure, easy production of information, and effective supply and sharing. As SNS enables users to have access to information of interest, it serves as a hub of community for users in the form of direct participation.The earlier days of SNS services were led by SNS platforms focusing on texts and social interactions such as Facebook and Twitter. Motivations and Characteristics of Hashtag UsersGwon-Il Kim · Ga Yeon Jung * · Ye Ji Song · Jee-Sun Park † Dept. of Fashion Industry, Incheon National University Dept. of Business Administration, Incheon National University * AbstractIn social environments, hashtags have been widely adopted and have become a new form of language for users. The current study attempts to enhance our understanding of users and their motivations to use hashtags when posting fashion-related information. Specifically, this study examines whether user characteristics (fashion leadership, conspicuousness) influence their motivations to use hashtags (curation, self-presentation, information diffusion), which then leads to behavioral intentions to continue to use hashtags and recommend the same to others. An online survey was administered to test our research questions. A total of 136 consumers in their 20s, 30s, and 40s living in Korea were used for data analysis. Structural equation modeling was conducted, which revealed that fashion leadership and conspicuousness had a positive impact on users' motivations of curation, self-presentation, and information diffusion. Motivations of self-presentation and information diffusions were found to affect users' behavioral intentions while curation had no significant impact. Practical implications are presented.

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Section: Methodsmentioning

confidence: 99%

“…Conspicuousness refers to an individuals' propensity to attract attention and to show off (Zhao & Cho, 2014). In a materialist world, conspicuousness is associated with individuals' propensity to show off through conspicuous goods (Kim et al, 2004).…”

Section: ) Conspicuousnessmentioning

confidence: 99%

Motivations and Characteristics of Hashtag Users

Kim¹,

Jung²,

Song³

2015

Fashion business

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Research on e-book Market Activation Factor in the viewpoint of CPND Eco-system : Focused in the Publisher AHP

Kwon¹,

Na²

2015

Journal of Digital Convergence

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In this study, we derived key factors required for the activation of the domestic e-book market and evaluated its importance. Specifically, we derived key evaluation items of C-P-N-D ecosystem perspective through literature review. In addition, we analyzed the implications by evaluating the importance depending on AHP after derived items were modified and classified together with the publisher working group. As the results of analysis, experts considered price(0.785), quality(0.149) and service(0.066) as the important items among three items derived as the primary upper class. A total of 23 factors were derived as the secondary lower class. The importance depending on C-P-N-D areas is as follows: contents(0.43), platform(0.35), device(0.11) and network(0.05). Among the entire sub-factors, three items such as 'distribution of profits with platform', 'profitability of product costs of contents' and 'appropriate rental price of contents and streaming service' showed significantly higher importance than that of other 20 items.

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Examining Psychological Factors Influencing Purchase Intention of Smart Phone in Korean and Chinese Adolescents

Cited by 2 publications

References 6 publications

Motivations and Characteristics of Hashtag Users

Motivations and Characteristics of Hashtag Users

Research on e-book Market Activation Factor in the viewpoint of CPND Eco-system : Focused in the Publisher AHP

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