Examining online channel selection behaviour among social media shoppers: a PLS analysis

Rezaei, Sajad; Ismail, Wan Khairuzzaman Wan

doi:10.1504/ijemr.2014.064876

Cited by 33 publications

(12 citation statements)

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“…Based on their personality and social interaction, some online shoppers connect different social media networks to generate more interaction. Also, the type of information flow and processing in buyers who rely on the social context can depend on the values and previous knowledge of the shopper (Rezaei and Ismail, 2014). Some researchers have also attempted to study levels of participation in UGC as well as antecedents of consumers' motivation to participate in UGC (Yoo and Gretzel, 2011).…”

Section: Reading/authoring Ugcmentioning

confidence: 99%

“…By reading, writing, and sharing UGC, the quality of communications on which purchase decisions can be made is improved, and purchase experiences are shared among online shoppers. For UGC to be successful in influencing purchase decisions, Rezaei and Ismail (2014) found that shoppers relying on UGC must be comfortable in accepting procedural suggestions from social media, which implies trust and credibility in other members' knowledge. The source of credibility and quality of messages could impact the confidence of other group members to be receptive to persuasive UGC (Tormala et al, 2006).…”

Section: Purchase Behaviourmentioning

confidence: 99%

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Influence of user generated content in online shopping: impact of gender on purchase behaviour, trust, and intention to purchase

Sethna

Hazari

Bergiel

2017

IJEMR

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To investigate differences in gender in the influence of user generated content (UGC) on purchase behaviour, trust, and intention to purchase. UGC refers to online comments/opinions which can influence other users' purchase decisions. Quantitative data gathered through a survey of 232 undergraduates at an American university. UGCs have a greater influence on purchase intentions and trust for females. No gender differences were found in terms of UGC's influence for a gender-neutral product, propensity to read UGCs, frequency of purchase and authoring reviews. Insights are provided for managers interested in consumers' use of UGC. It is not only important to monitor what is being written, but also who is writing it. A better understanding of the target audience can serve only to enhance an organisation's marketing efficiency. This research attempts to address a relatively unmet need for research specifically addressing gender differences relating to UGC.

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Section: Reading/authoring Ugcmentioning

confidence: 99%

Section: Purchase Behaviourmentioning

confidence: 99%

Influence of user generated content in online shopping: impact of gender on purchase behaviour, trust, and intention to purchase

Sethna

Hazari

Bergiel

2017

IJEMR

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“…PLS-SEM is more useful than covariance-based SEM when analyzing predictive research models that are in the early stages of theory development (Dijkstra and Henseler, 2015;Gimbert et al, 2010;Henseler, 2010;Henseler et al, 2016;Rezaei and Ismail, 2014). It can also deal with a small sample size and non-normal conditions of latent constructs (Chin, 1998).…”

Section: Partial Least Squares-structural Equation Modeling (Pls-sem)mentioning

confidence: 99%

Is the Superfruit Dates (Phoenix Dactylifera L.) Meant for High End Consumers?

Haris

Kamarubahrin

Shukor

et al. 2021

International Journal of Fruit Science

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Superfruit refers to food items with exceptional health benefits. The study aims to determine the factors that influence the intention of Malaysians to consume dates; to compare the consumption patterns of dates between the B40 and non-B40 groups; and to explore both groups' willingness to pay when date prices decrease or increase. Employing the survey research design, 329 survey questionnaires were collected and analyzed using structural equation modeling (SEM) and descriptive statistics. The results showed that attitude was not a significant predictor of intention to consume dates, but subjective norm significantly and positively predicted intention. The consumption patterns of B40 and non-B40 consumers were contrasting: The share of regular B40 consumers was lower than that of non-B40, while the group's non-consumers were higher. The non-B40 group, relative to the B40 group, was more willing to pay higher prices for all types of dates, likely due to the former's higher income level. Based on these findings, marketing managers should target health-conscious consumers so that they can encourage their friends and families to consume dates.

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“…Vice versa, if they have a negative experience, they will avoid to source information from the same channel. For instance, if a product was recommended to be good online, and individual that received the same good experience with the said product will later, be encouraged the returning to the same dealer [16]. The same person that is posting the same positive information leading on a specific product/organization on the same channel, and creating a line of the follower.…”

Section: Introductionmentioning

confidence: 99%

Reasons of Individuals to Trust What They Read on Social Network Sites

Sander¹,

Teh

2021

Advances in Intelligent Systems and Computing

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The rationality of believing a piece of information depends on the level of trust of each individual. To make a purchase decision, an individual has to trust the information they have collected from social media content. That said, to influence an individual's decision, companies have to obtain an individual's trust successfully. This study aims to investigate what makes an individual trust what they read on social media (SM). Participants of this study are from Germany and United Kingdom (UK). A model is created and tested with regression analysis. That helps to identify the impact experience with social network sites (SNSs) on trust of information in SNSs. The practical outcome is to provide advice to companies whereby to communicate with potential clients to transfer their information successfully and trustworthy.

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Examining online channel selection behaviour among social media shoppers: a PLS analysis

Cited by 33 publications

References 100 publications

Influence of user generated content in online shopping: impact of gender on purchase behaviour, trust, and intention to purchase

Influence of user generated content in online shopping: impact of gender on purchase behaviour, trust, and intention to purchase

Is the Superfruit Dates (Phoenix Dactylifera L.) Meant for High End Consumers?

Reasons of Individuals to Trust What They Read on Social Network Sites

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