Examining m-coupon redemption intention among consumers: A moderated moderated-mediation and conditional model

Nayal, Preeti; Pandey, Neeraj; Paul, Justin

doi:10.1016/j.ijinfomgt.2020.102288

Cited by 28 publications

(20 citation statements)

References 102 publications

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“…It was also found to be significant in the adoption of social network services, location‐based services and mobile technologies (Yang & Lin, 2017). In the case of m‐coupons, perceived convenience was found to significantly affect the redemption intention (Nayal et al., 2021).…”

Section: Literature Review and Theorymentioning

confidence: 99%

Understanding the adoption and willingness to pay for internet of things services

Kasilingam

Krishna²

2021

Int J Consumer Studies

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Internet of Things (IOT) involves devices that can interact with one another by connecting to the internet and sending information, ultimately improving human lives. This research is one of the first in literature that seeks to understand the variables that influence consumer adoption of IOT products offered as services against a monthly premium. The influence of value dimensions on IOT on its adoption and consumer willingness to pay a premium was studied. A sample consisting of 1623 responses collected through an online survey was analysed using partial least squares structural equation modelling. The moderating role of age groups, gender and income levels was also analysed. Out of sample prediction and overfitting of the model were used to assess predictive validity both for the full data set and across groups using PLS Predict. Perceived playfulness, personal innovativeness and convenience value were the most significant variables affecting attitude and intention to use IOT services. Attitude mediated most relationships in the model. Moderation analysis using demographic variables of gender, age groups and income levels revealed significant differences in the strengths of the relationships in the model. Predictive validity assessment with PLS showed revealed high predictive power of the model for adoption outside the selected sample. The results can help marketers segment and design business strategies to expedite the diffusion and adoption of the technology in the market. The need for a shift in the B2C IOT market from product‐centric to a product‐as‐a‐service business to maximize value to consumers is thus proposed.

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Section: Literature Review and Theorymentioning

confidence: 99%

Understanding the adoption and willingness to pay for internet of things services

Kasilingam

Krishna²

2021

Int J Consumer Studies

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“…To win over the various payment methods and increase the usage among customers, the focus must be on creating a distinct value proposition based on the improvement of life quality through the benefits corresponding to the use of mobile payments. The use of promotional methods such as m‐coupons (Nayal et al, 2021) to communicate how mobile payments can improve life quality can be beneficial for service providers.…”

Section: Discussionmentioning

confidence: 99%

The bright side of online consumer behavior: Continuance intention for mobile payments

Purohit

Arora

Paul

2022

J of Consumer Behaviour

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Researchers on online consumer behavior have rarely discussed the subjective well-being aspect or improving the life quality of the next billion as the bright side.Emerging technologies such as mobile payments have added to the life quality of people by enabling fast and convenient transactions online that can be performed anywhere and anytime. The studies on mobile payments adoption or continued use are majorly focused on the utilitarian aspects. While the firms face stiff competition and struggle to retain customers it is imperative to discuss both the psychological and behavioral aspects of technology use. The proposed theoretical framework integrates the expectation confirmation model, unified theory of acceptance and use of technology (UTAUT) model, and the subjective well-being aspect to explain the factors that affect the mobile payments continuance intention. This multidisciplinary study makes a novel contribution to the extant literature on online consumer behavior. Data were obtained by surveying 351 users of mobile payments. The structural equation modeling (SEM) revealed that continuance intention is influenced by subjective well-being, facilitating conditions, effort expectancy, and satisfaction. Performance expectancy and effort expectancy influence satisfaction that further influences continuance intention. The study deliberates several inferences for service providers for effective strategic advancement. Findings can be used for developing innovative solutions for improved online customer experience and retention. The positioning strategy must convey the life quality improvement as a bright side of technology for better chances of success.

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“…Marketers have realized the importance of mobile marketing and proposed various types of innovative mobile applications (Nayal and Pandey, 2020). However, the academic literature on this subject has increased recently and needs more research attention (Nayal et al, 2021;Tseng and Wei, 2020).…”

Section: Theoretical Background 21 Factors Influencing Consumers' Cou...mentioning

confidence: 99%

“…Second, as m-coupons are stored in device memory until redemption, it is more convenient for consumers to hold. Perceived convenience is regarded as a major benefit in the context of mcoupon adoption process (De Kerviler et al, 2016;Nayal et al, 2021). But the distance of consumers from the redemption location could influence m-coupons usage (Chiou-Wei and Inman, 2008).…”

Section: Theoretical Background 21 Factors Influencing Consumers' Cou...mentioning

confidence: 99%

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Value drivers of government issued mobile coupons usage

Zhang

2022

IMDS

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PurposeIn the pandemic time, many local governments in China issue mobile coupons to citizens in order to boost economy via stimulating consumption. This study examines value drivers for consumers to use government issued mobile coupons (GIMCs), which differ from traditional ones issued by retailers, during the pandemic time in mainland China.Design/methodology/approachContent analysis of 148 posts and 388 comments from Sina Weibo were performed to identify value-related antecedents of GIMCs' usage by consumers. Then, drawing on extant literature and based on the variables extracted from content analysis, a conceptual model was proposed addressing the determinants of value perceptions which motivate consumers to acquire and redeem GIMCs. A questionnaire survey was conducted among 510 citizens who used government issued m-coupons to verify hypotheses.FindingsThe research findings show that functional value (driven by economic benefits, convenience and relevance), emotional value (driven by trustworthiness, competition and altruism) and social value (driven by social norms and social recognition) positively shape consumer's attitude toward GIMCs and their intention to use GIMCs. Also, it is found that functional value and attitude link is enhanced by consumer's utilitarian shopping motivation and weakened by hedonic shopping motivation. Hedonic shopping motivation enhances the relationship between emotional value and attitude.Originality/valueThis research contributes to the theory development of coupon promotional tool by focusing on m-coupons issued by government (instead of retailers) under the pandemic background. Besides, it provides managerial insights for local authorities to design effective GIMCs policies.

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Examining m-coupon redemption intention among consumers: A moderated moderated-mediation and conditional model

Cited by 28 publications

References 102 publications

Understanding the adoption and willingness to pay for internet of things services

Understanding the adoption and willingness to pay for internet of things services

The bright side of online consumer behavior: Continuance intention for mobile payments

Value drivers of government issued mobile coupons usage

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