2022
DOI: 10.3389/fpsyg.2022.940116
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Examining ecotourism intention: The role of tourists' traits and environmental concerns

Abstract: The study offers new insights by examining the influence of personality traits (extraversion and neuroticism) on tourists' intentions to visit ecotourism sites using the lens of the theory of planned behavior. It also investigates whether environmental knowledge moderates the effect of extraversion, neuroticism, and environmental concern on tourists' ecotourism intentions. We applied structural equation modeling on 350 responses collected through the Amazon M-Turk platform. Results highlight that extroverts ar… Show more

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Cited by 7 publications
(5 citation statements)
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“…The survey was conducted on both weekends and weekdays during February and March 2023 at different times of the day. This approach is consistent with the advice of researchers such as Juned and Adil (2015), Ullah and Adil (2016), Rafiq, Adil, and Sadiq (2022a) and Rafiq, Adil, and Wu (2022b) that respondents should be approached at different times and on separate days for a well-representative sample of demographic characteristics. Table 1 presents the socio-economic aspects of 448 participants who participated in the survey.…”
Section: Methodssupporting
confidence: 66%
“…The survey was conducted on both weekends and weekdays during February and March 2023 at different times of the day. This approach is consistent with the advice of researchers such as Juned and Adil (2015), Ullah and Adil (2016), Rafiq, Adil, and Sadiq (2022a) and Rafiq, Adil, and Wu (2022b) that respondents should be approached at different times and on separate days for a well-representative sample of demographic characteristics. Table 1 presents the socio-economic aspects of 448 participants who participated in the survey.…”
Section: Methodssupporting
confidence: 66%
“…Following the suggestions of Rafiq et al. (2022a, b), we approached respondents for data collection using an e-survey. To increase the accuracy of the e-survey and its results, strict inclusion criteria are recommended (Sadiq et al.…”
Section: Methodsmentioning
confidence: 99%
“…The data were collected using Amazon Mechanical Turk (MTurk) platform using a single cross‐sectional approach. In recent years, MTurk has gradually gained acceptance among social science researchers (e.g., Dogra & Adil, 2022; Rafiq, Adil, & Wu, 2022; Sadiq, Bharti, et al, 2021). Despite prior studies suggesting that data collected through the MTurk platform provide reliable information (Dogra et al, 2022; Rafiq, Adil, & Sadiq, 2022), other researchers have highlighted that sometimes MTurk data are not just unreliable but also of poor quality (Matherly, 2019; Sadiq et al, 2022).…”
Section: Methodsmentioning
confidence: 99%