Does shopping values influence consumers' well-being: empirical evidence from e-retail

Abstract

PurposeThe present study aims to examine how shopping values affect consumers' shopping well-being and, subsequently, their revisit intentions and word-of-mouth. The study also examines how recreational shopping consciousness influences the link between shopping values and consumers' shopping well-being.Design/methodology/approachThe authors tested the proposed hypotheses using PLS-SEM. Based on data generated from 314 users through an e-survey, the study validated the research model. Further, the study examines how recreational shopping consciousness moderates the link between dimensions of shopping values and shopping well-being.FindingsThe findings show that except for social value, other shopping values influence consumers' shopping well-being, which subsequently influences their revisit intention and word-of-mouth. Moreover, the study also shows that recreational shopping consciousness significantly and positively moderates the relationship between dimensions of shopping values and shopping well-being.Practical implicationsThe current study finds that playfulness contributes more to consumers' shopping well-being. Hence, it is imperative for managers to offer enjoyable elements in their e-retailing platforms so that consumers could enjoy navigating their websites. In addition, through metaphorical and sentimental appeals, managers could also use promotional messages that reflect the hedonistic lifestyles that consumers actually follow.Originality/valueUtilizing the value-satisfaction-loyalty lens, this study is pioneering as it investigates the contribution of shopping values to the overall psychological and emotional state of individuals. As a novel research endeavor, this study sheds light on the intricate relationship between consumers' shopping values and their well-being in the realm of e-retail.

Impact of memorable tourism experiences on tourists’ storytelling intentions: an empirical investigation

“…Accordingly, while collecting data, the authors informed respondents that their identities would not be disclosed and there would be no wrong or right answers. In addition, the Harman single-factor test was also used to determine the CMB of data (Dogra, Nasir, & Adil, 2023a). The single-factor total variance explained was 30.261%, which is within the acceptable range, that is, less than 50% (Harman, 1960), indicating that no CMB exists.…”

Online VR store as a sustainable fashion retail space

“…VR technology can lead to sustainable consumer behavior not only from a cognitive perspective but also by providing consumers with immersive educational, aesthetic, and entertainment experiences in shopping situations (Sina and Wu, 2019). The experiential value perceived by consumers is known to translate into active engagement in creative or enjoyable activities (Dogra et al. , 2023).…”

“…VR technology can lead to sustainable consumer behavior not only from a cognitive perspective but also by providing consumers with immersive educational, aesthetic, and entertainment experiences in shopping situations (Sina and Wu, 2019). The experiential value perceived by consumers is known to translate into active engagement in creative or enjoyable activities (Dogra et al, 2023). Therefore, fashion brands can communicate initiatives for the sustainability of stores by inducing natural immersion among consumers through VR technology, thereby increasing consumer cooperation and satisfaction (Gil-Saura et al, 2023).…”