Examining E-mail Use in the Context of Virtual Organizations: Implications for Theory and Practice

Adams, Heather L.; Morris, M.G.; Scotter, James R. Van

doi:10.1080/10864415.1998.11518325

Cited by 5 publications

(3 citation statements)

References 11 publications

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“…The central argument of media richness theory is that richer media will convey information that is complex, ambiguous, and unfamiliar to recipients more effectively than less rich media. In general, face-to-face interaction is considered the richest medium, followed by video, audio only, and text only (Adams et al, 1999). Four dimensions typically determine the richness of media: the opportunity for two-way communication, the ability to communicate a variety of cues (e.g.…”

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confidence: 99%

Media richness and information acquisition in internet recruitment

Badger

Kaminsky

Behrend

2014

Journal of Managerial Psychology

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Purpose – Rich, interactive media are becoming extremely common in internet recruitment systems. The paper investigates the role of media richness in applicants’ ability to learn information relevant to making an application decision. The authors examine these relationships in the context of two competing theories, namely media richness theory and cognitive load theory, which predict opposite relationships with information acquisition. The paper aims to discuss these issues. Design/methodology/approach – Participants (n=471) either viewed a traditional web site or visited an interactive virtual world that contained information about an organization's culture, benefits, location, and job openings. Culture information was manipulated to either portray a highly teams-oriented culture or a highly individual-oriented culture. Findings – Participants who viewed the low-richness site recalled more factual information about the organization; this effect was mediated by subjective mental workload. Richness was not related to differences in culture-related information acquisition. Practical implications – These findings suggest that richer media (such as interactive virtual environments) may not be as effective as less rich media in conveying information. Specifically, the interactive elements may detract focus away from the information an organization wishes to portray. This may lead to wasted time on the part of applicants and organizations in the form of under- or over-qualified applications or a failure to follow instructions. Originality/value – This study is among the first to use a cognitive load theory framework to suggest that richer media may not always achieve their desired effect.

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confidence: 99%

Media richness and information acquisition in internet recruitment

Badger

Kaminsky

Behrend

2014

Journal of Managerial Psychology

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“…It is more efficient to use richer media channels to convey such a knowledge. According to Adams et al (1999), the richest interaction is face-to-face interaction, followed by video, audio, and then text. This suggest that rich media is connected to social presence.…”

Section: Media Richnessmentioning

confidence: 99%

“…Social presence is related to Face-to-Face education, where students directly interact with instructor and other fellow students (Adams, Morris, & Scotter, 1999). Online education, such as MOOCs, have less degree of social presence (Imlawi and Gregg, 2014).…”

Section: Introductionmentioning

confidence: 99%

Social Presence Antecedents and Consequences in Massive Open Online Courses

Imlawi¹

2018

IBR

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A massive open online course (MOOC) is an emerging online courses platform that solicited a massive participation, because it is accessible through the Internet. Students, who seek open courses in MOOCs, are influenced by the degree of social presence they perceive when interacting in such online learning communities. The online community design artifacts, that promote social presence in MOOCs websites, are critical to foster online students’ behavior.This study aimed to investigate a thorough list of online community design artifacts that could influence social presence perception in MOOCs websites. The list included categories related to the MOOCs instructor, students, and the MOOCs website. The study also investigates the impact of social presence on students’ behavior; satisfaction, enjoyment, and their attitude toward the website.To validate the research model, an online survey was utilized. Results indicated that the model explained a great share of the variance for the social presence.

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Einzelbeiträge

Murschetz¹

2019

Die Digitale Mediamorphose Und Der Wandel Der Traditionellen Massenmedien Aus Sicht Der Medienökonomie

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Examining E-mail Use in the Context of Virtual Organizations: Implications for Theory and Practice

Cited by 5 publications

References 11 publications

Media richness and information acquisition in internet recruitment

Media richness and information acquisition in internet recruitment

Social Presence Antecedents and Consequences in Massive Open Online Courses

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