Social Presence Antecedents and Consequences in Massive Open Online Courses

Imlawi, Jehad

doi:10.5539/ibr.v11n4p32

Cited by 3 publications

(2 citation statements)

References 55 publications

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“…Besides, on some platforms of online education, previous scholars have confirmed the positive impact of social presence on continuance intention. Imlawi and Mafraq (2018) posited that online community design artifacts, that promote social presence in MOOCs websites, are critical to increasing online students’ participation intention. Song et al (2019) suggested that by exploring social presence theory in course design and instruction on attrition in the graduate Recreation and Sport Administration online program at Western Kentucky University, the retention rates of undergraduate students were definitively higher than in prior programs.…”

Section: Research Hypothesesmentioning

confidence: 99%

Media Richness and Continuance Intention to Online Learning Platforms: The Mediating Role of Social Presence and the Moderating Role of Need for Cognition

Wang

2022

Front. Psychol.

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Continuance intention to online learning platforms has received increased attention in recent years, and media richness has been found to be an important antecedent influencing user retention. However, there is insufficient research on the mediating and moderating mechanism underlying this relation. The purpose of this article is to investigate (a) the positive association between three dimensions of media richness and user continuance intention, (b) the mediating role of social presence in the relationship between three dimensions of media richness and continuance intention, and (c) the moderating role of need for cognition in the relationship between three dimensions of media richness and social presence. We conduct a survey questionnaire with a sample of 368 users from online learning platforms and use structural equation modeling. The results indicate that the model proposed has a high explanatory power of continuance intention to online learning platforms and give support to the moderating role of the need for cognition. The study highlights the crucial role these technological-environment-related variables (media richness) have in relation to virtual user experience (social presence) and their continuance intention. Furthermore, this study shows the significance of differentiated online course design to foster users’ social presence according to user types.

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Section: Research Hypothesesmentioning

confidence: 99%

Media Richness and Continuance Intention to Online Learning Platforms: The Mediating Role of Social Presence and the Moderating Role of Need for Cognition

Wang

2022

Front. Psychol.

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“…The studies [22,23] have shown that social presence has a strong relation with satisfaction. Moreover, the study [24] argues that virtual community members' desire for social presence influence their satisfaction with the use of an avatar.…”

Section: Impact Of Perceived Social Presence On Perceived Service Quality and Customer Satisfactionmentioning

confidence: 99%

Intelligent Interactive Voice Response Systems and Customer Satisfaction

2019

IJATCSE

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This study intends to investigate the customer satisfaction on "Intelligent Interactive Voice Response Systems" which are the extension of the traditional "Interactive Voice Response Systems (IVRS)", and play important role in many organizations to provide more complex and personalized customer service. A theoretical model is developed basing on literature. Data are collected from 239 people with a survey questionnaire for testing the proposed model. Structural equation modelling is used as the statistical method in order to analyze data. As a result, the constructs which can affect the customer satisfaction are specified for the improvement of IVRS and guiding companies.

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Students’ engagement in E-learning applications: The impact of sound’s elements

Imlawi

2021

Educ Inf Technol

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Social Presence Antecedents and Consequences in Massive Open Online Courses

Cited by 3 publications

References 55 publications

Media Richness and Continuance Intention to Online Learning Platforms: The Mediating Role of Social Presence and the Moderating Role of Need for Cognition

Media Richness and Continuance Intention to Online Learning Platforms: The Mediating Role of Social Presence and the Moderating Role of Need for Cognition

Intelligent Interactive Voice Response Systems and Customer Satisfaction

Students’ engagement in E-learning applications: The impact of sound’s elements

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