“…This, however, is a self-referential process and is related to the process of selftransformation in which images of the social context are produced in an internal discourse. The identity (self-image) and strategies of a citizens' initiative are adapted to the group's shared assumptions about what is considered important in the relevant social context (Luhmann, 1995(Luhmann, , 2008Seidl, 2005;Van Assche et al, 2014;Van Dam, Salverda, & During, 2014). Whether or not a performance becomes performative, has reality effects, produces new subjects, new roles and so on, also depends on the context: location, time, audience and so on.…”