Evolutionary Games in the Agricultural Product Quality and Safety Information System: A Multiagent Simulation Approach

Su, Xin; Duan, Shengsen; Guo, Shubing; Liu, Haolong

doi:10.1155/2018/7684185

Cited by 22 publications

(14 citation statements)

References 22 publications

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“…Despite the useful results gained from differential game models in advertising, the complex dynamical behaviors such as periodic solution and bifurcation are rarely investigated in advertising models. Su et al [14] establish the trilateral game payoff matrix, build up the replicator dynamic equations, and discuss possible evolutionary stable states.…”

Section: Introductionmentioning

confidence: 99%

Effects of Internet Sales Promotion on a Differential Advertising Model

Jiang

2018

Discrete Dynamics in Nature and Society

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Advertising and sales promotion are two important specific marketing communications tools. In this paper, Internet sales promotion is introduced into a differential advertising model and investigated quantitatively. The conditions for the existence and stability of periodic solutions are obtained. Flip bifurcation of periodic solution is investigated analytically. The results show that the sales promotion parameter can modify the stability of the differential advertising model and lead to chaos through flip bifurcation, the sales level will eventually be no less than a given value by adjusting the value of the sales promotion parameter, and the optimal sales promotion strategy can lead to maximum profit. Numerical results for periodic solutions, bifurcation diagrams, and the effects of sales promotion strategies, which are illustrated with an example, are in good agreement with the theoretical analysis. These results have certain significant theoretical and practical value in related markets.

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Section: Introductionmentioning

confidence: 99%

Effects of Internet Sales Promotion on a Differential Advertising Model

Jiang

2018

Discrete Dynamics in Nature and Society

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“…Cao et al [42] analyze the influence and authenticity of new media on the decision-making results of the government and food enterprises by establishing an asymmetric evolutionary game. Su et al [43] discuss the influence of the trilateral evolutionary game on the quality of agrifood under the farmer-supermarket direct purchase mode. However, the above studies ignored the quality effort level of supply chain members.…”

Section: Introductionmentioning

confidence: 99%

Evolutionary Game Analysis of Chinese Food Quality considering Effort Levels

et al. 2019

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Food safety accidents occur frequently, which has caused great harm to people’s health. With the consideration that food quality requires the joint efforts of all members of the food supply chain and that quality-improving efforts for food have a positive external effect, we focus on the quality-improving effort level, which is very important for food quality and safety. This paper builds an evolutionary game model and employs the replicated dynamic equation to study evolutionarily stable strategies of suppliers and producers. Furthermore, simulation experiments are conducted to verify the modeling analyses and demonstrate the influences of game parameters. The research results show that the behavioral strategies are closely related to the factors such as the ratios of the input to the output, the cost of quality-improving efforts, the hitchhiking benefits, and the initial strategy. Only when the punishing dynamics of the government exceeds a certain value, both participants can choose the quality-improving effort strategy. Based on the results, this paper has provided some inspiration for policy-making of government institutions.

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“…As an analytical tool, game theory has been applied to various fields of research studies to explain social phenomena [39][40][41][42]. Evolutionary game theory originated as an application of game theory to evolving populations of life forms in biology.…”

Section: Application Of Evolutionary Game In Low-carbon Innovation DImentioning

confidence: 99%

The Evolutionary Game Analysis of Multiple Stakeholders in the Low-Carbon Agricultural Innovation Diffusion

2020

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Encouraging the adoption and diffusion of low-carbon agricultural technology innovation is an important measure to cope with climate change, reduce environmental pollution, and achieve sustainable agricultural development. Based on evolutionary game theory, this paper establishes a game model among agricultural enterprises, government, and farmers and analyzes the dynamic evolutionary process and evolutionary stable strategies of the major stakeholders. The impact of innovation subsidies, carbon taxes, and adoption subsidies on low-carbon agricultural innovation diffusion is simulated using Matlab software. The results show that the government’s reasonable subsidies and carbon taxes for agricultural enterprises and farmers can increase the enthusiasm of agricultural enterprises and farmers to participate in low-carbon agriculture. This study can be used as a basis for the government to formulate more targeted policies to promote the diffusion of low-carbon agricultural innovation.

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Evolutionary Games in the Agricultural Product Quality and Safety Information System: A Multiagent Simulation Approach

Cited by 22 publications

References 22 publications

Effects of Internet Sales Promotion on a Differential Advertising Model

Effects of Internet Sales Promotion on a Differential Advertising Model

Evolutionary Game Analysis of Chinese Food Quality considering Effort Levels

The Evolutionary Game Analysis of Multiple Stakeholders in the Low-Carbon Agricultural Innovation Diffusion

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