2018
DOI: 10.1002/pfi.21763
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Evidence-Based Survey Design: The Use of Continuous Rating Scales in Surveys

Abstract: When practitioners and researchers develop structured surveys, they may use Likert‐type discrete rating scales or continuous rating scales. When administering surveys via the web, it is important to assess the value of using continuous rating scales such as visual analog scales (VASs) or sliders. Our close examination of the literature on the effectiveness of the two types of rating scales showed both benefits and drawbacks. Many studies recommended against using sliders due to functional difficulties that cau… Show more

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Cited by 58 publications
(50 citation statements)
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References 24 publications
(36 reference statements)
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“…Finally, the survey results may have been influenced by the choice to use continuous (VAS-like) sliders over discrete scales (Likert scale) for term assessment. Studies comparing continuous (VAS-like) sliders with discrete evaluation scales, such as the Likert scale, show positives and negatives for both options [2] . While discrete evaluation scales may evoke data inconsistencies due to the effect of response-order, continuous sliders may suffer from functionality issues leading to low response rates.…”
Section: Discussionmentioning
confidence: 99%
“…Finally, the survey results may have been influenced by the choice to use continuous (VAS-like) sliders over discrete scales (Likert scale) for term assessment. Studies comparing continuous (VAS-like) sliders with discrete evaluation scales, such as the Likert scale, show positives and negatives for both options [2] . While discrete evaluation scales may evoke data inconsistencies due to the effect of response-order, continuous sliders may suffer from functionality issues leading to low response rates.…”
Section: Discussionmentioning
confidence: 99%
“…The feedback was gathered via questionnaires, including freeresponse questions and Visual Analogue Scale (VAS) statements about the courses. VAS questions are an alternative to Likert scales and allow for a more fine-grained analysis (Chyung, Swanson, Roberts, & Hankinson, 2018). Students were asked after each course to mark on a line where 0 is "not at all" and 100 "very much" how connected they felt to the teachers and their classmates (Figure 2).…”
Section: Data Collectionmentioning
confidence: 99%
“…There are many variations in surveys as to what type of answers respondents can give, in terms of the number of answer categories, the symbolic language of the answers (pictorial, verbal, numerical), and the recording method (i.e., clicking an answer or having respondents move a sliding scale). Chyung et al (2018) provide a comprehensive review on these matters, going back almost a century to find the first studies that considered how to record opinions. Their general conclusion is that three to five answer possibilities are too few because one loses a lot of potential information, but after 11 there is not much information gain in more answer categories.…”
Section: The Logic Of Conversations and How To Design Those Conversatmentioning
confidence: 99%