“…Turning away from the inner city as a classical destination area of urban tourism (Jansen‐Verbeke ; Murphy ) towards gentrified, former working‐class neighbourhoods without any classic touristic offers beside ‘authentic’ everyday life, “changing patterns of urban tourism” (Novy & Huning , p. 88) can be recently observed, which are named “new urban tourism” (Füller & Michel ), a term originally used by Roche () to entitle “a very significant sector and force in the economic regeneration or micro‐modernisation of old industrial cities in western society” (Roche , p. 563). Meanwhile, deeply embedded into global mobilities (Maitland & Newman , p. 1), this new urban tourism is characterised as the search for alternative, authentic, lively, and mundane (Maitland ) urban places “off the beaten track” (Maitland & Newman ) in cities. However, such a pattern of urban tourism is hardly “new”; first indications were explored by tourism geographies as early as the 1970s, in Germany, for instance, in the neighbourhood of Schwabing in Munich (Meier , p. 59), but the current quantitative dimension puts the phenomenon on the agenda of urban and tourism geographies again.…”