Everybody Thinks Online Participation is Great - for Somebody Else

Abstract

Based on a case study from the Green Party Germany, we discuss the expectations and potential effects of the introduction of new online participation opportunities. These methods are often used in hopes of drawing in a wider group of participants, but existing literature on digital inequality suggests that this is unlikely to happen. Applying a mixed methods approach, we investigate how likely the expectations related to these new opportunities are to be met. We used semi-structure interviews to draw out what effects party members think online participation will have. We then conducted a survey asking members about their plans to change their behaviour. Comparing expectations to prospective behavioural changes, we find that the high hopes of both party members and leaders-to draw in those members who currently do not engage-are likely to be disappointed. Members who are better off, better educated, and already more active, will likely benefit more than those the party hopes to engage. We argue that this is linked to the prevailing digital divide, and that those who are targeted for more participation need to be more actively addressed to achieve broader participation.

Political parties and their online platforms–Differences in philosophies

“…There is a reoccurring theme in how these tools are developed: Volunteers start to put together tools based on use-cases they see themselves; then the tools are taken up by other groups within the party; and ultimately the tools and their development are taken on by the party centrally, who will also fund their hosting and development going forward. This order of proceedings is likely due to earlier attempts to develop and implement tools top-down; the internal knowledge-management tool and social network Wurzelwerk was developed externally, and the attempts to implement and gain users for it were unsuccessful, as members were not convinced of its use, or usability (Heinrich and Spitz, 2014;Thuermer et al, 2018).…”