Abstract:The event industry is growing rapidly and has become one of the attractions of a destination. Since the early 2000s, Ubud destination has become known with the presence of various festival events, such as the Ubud Writers & Readers Festival (UWRF), Bali Spirit Festival, Ubud Village Jazz Festival and Ubud Food Festival. The events aim to promote Ubud as a tourist destination. Ubud known as a cultural tourist destination that has a beautiful landscape, and now event can be additional value for the destinati… Show more
“…Ubud Writer and Reader Festival merupakan salah satu even yang berperan besar dalam promosi Ubud Pengembangan Even Pariwisata Berkelanjutan di Ubud Bali Hlm. 439-468 sebagai destinasi pariwisata (Purnami et al, 2022). UWRF adalah Ubud dan Ubud adalah UWRF menurut beberapa pesertanya.…”
Development of Sustainable Tourism Events in Ubud BaliThis research aims to determine the priority of sustainable tourism event development strategies in Ubud-Bali with an Analytical Hierarchy Process (AHP). The concept of sustainable tourism supported by the Grand Theory Event was used as a foundation in processing in-depth interview data with Penta helix experts, resulting in nine criteria and four alternative strategies. The results showed several strategies to develop sustainable events in Ubud: improving destination image, preserving local culture, increasing global networking, and developing green events. All of these are supported by increasing the network and image of Ubud as an environmentally friendly event destination. The novelty is that the resulting strategic priorities have considered environmental aspects, local culture, and community interests in Ubud. As an implication, the result can be used as a practical guide for tourism stakeholders in developing sustainable tourism events not only in Bali but also in Indonesia and around the world.
“…Ubud Writer and Reader Festival merupakan salah satu even yang berperan besar dalam promosi Ubud Pengembangan Even Pariwisata Berkelanjutan di Ubud Bali Hlm. 439-468 sebagai destinasi pariwisata (Purnami et al, 2022). UWRF adalah Ubud dan Ubud adalah UWRF menurut beberapa pesertanya.…”
Development of Sustainable Tourism Events in Ubud BaliThis research aims to determine the priority of sustainable tourism event development strategies in Ubud-Bali with an Analytical Hierarchy Process (AHP). The concept of sustainable tourism supported by the Grand Theory Event was used as a foundation in processing in-depth interview data with Penta helix experts, resulting in nine criteria and four alternative strategies. The results showed several strategies to develop sustainable events in Ubud: improving destination image, preserving local culture, increasing global networking, and developing green events. All of these are supported by increasing the network and image of Ubud as an environmentally friendly event destination. The novelty is that the resulting strategic priorities have considered environmental aspects, local culture, and community interests in Ubud. As an implication, the result can be used as a practical guide for tourism stakeholders in developing sustainable tourism events not only in Bali but also in Indonesia and around the world.
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