Evaluation of the Service Quality Provided to Domestic Tourists Participating in Equestrian Trekking Activities in Egypt

Abstract

This study aims to evaluate the service quality for domestic tourists taking part in equestrian trekking activities in Egypt. In addition, it aims to explore the differences between assessments of service quality components due to the demographic characteristics of these tourists. In this study, the population of the research includes 141 domestic tourists visiting the enterprises that carry out equestrian trekking in Cairo governorate, Egypt in 2023. The questionnaire used in the research is composed of two parts. The first part consists of a group of questions about the demographic characteristics of the participants whereas; the second part introduces 24 expressions about the quality of service. Likert-scale expressions have been classified due to service quality assessment dimensions. The statistical program for social science (SPSS program V26) software has been applied to analyze survey data. The study has introduced that Egyptian domestic tourists who carry out equestrian trekking activities are sufficiently satisfied with the quality of service provided to them. Differences between assessments of service quality components are statistically presented regarding the demographic characteristics of these tourists.