Evaluation of the Conformity of Clothing Color to Wearing Scenes

Abstract

The purpose of this paper was to investigate the conformity of clothing color to wearing scenes. 10 colors were selected as stimuli, and each of them was divided into 9 brightnesses. The conformities of them to different scenes such as Home Scene (HS), Athletic Scene (AS), Office Scene (OS), Social Scene (SS) and Leisure Scene (LS) were evaluated by 129 undergraduate students respectively. The results showed that: (1) there were no significant differences in the use of colors at 5 different wearing scenes; (2) there were significant differences between different hues used in each scene: except purple, primary colors got higher acceptance than secondary colors; blue were popular at different wearing scenes; (3) there were also significant differences in the evaluation among different brightness used in each scene: colors with low brightness used at Office Scene and Social Scene are ideal; colors with high brightness used at Home Scene were easy to be accepted; colors with medium brightness used at Athletic Scene and Leisure Scene were the most popular.