“…The ability for a firm to make changes in production planning and adapt to technology can give them the significant advantage over the competition (Yu et al , 2018; Leng and Jiang, 2018). To remain competitive, numerous firms have been considered to possibly adopt reliable and latest technologies and approaches to everyday business tasks for collaborative activities, such as procurement, manufacturing, quality assurance, warranty services, marketing, returns and recovery and logistics (Seuring, 2004; Kain and Verma, 2018; Kuik et al , 2016, 2017). An emerging technology is often utilising big data analytics to improve the effectiveness and efficiency of manufacturing industry and minimise used resources of producing different manufactured products (Kain and Verma, 2018; Seuring, 2004; Kokuryo et al , 2017; Kuik et al , 2017).…”