Evaluation of Green Hotel Guests’ Behavioral Intention

Chang, Li-Hui; Tsai, Chih-Hsin; Yeh, Shih-Shuo

doi:10.1108/s1745-354220140000010004

Cited by 43 publications

(52 citation statements)

References 36 publications

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“…The TPB has been widely used in many previous studies in predicting intentions (Ajzen & Driver, ; Chang et al, ; Chen & Peng, ; Chen & Tung, ; Han, ; Han et al, ; Han & Kim, ; Lam & Hsu, ; Manaktola & Jauhari, ; Teng et al, ; Verma & Chandra, ; Wang, Wang, et al, ; Wu & Teng, ). Following this, in the study, the first three hypotheses were developed to test the relationships between the main three constructs of the TPB and intentions.H1 Attitudes towards green hotels positively affect intention to visit green hotels.H2 Subjective norms positively affect intention to visit green hotels.H3 Perceived control positively affects intention to visit green hotels.…”

Section: Literature Reviewmentioning

confidence: 99%

“…In order to understand green customers, their decision-making processes that go through intentions and buying decisions should be analyzed. In marketing literature, the theory of planned behavior (TPB; Ajzen, 1985) was widely used theory when analyzing behavioral intentions of green customers in tourism industry (Chang, Tsai, & Yeh, 2014;Han, Hsu, & Sheu, 2010;Teng, Wu, & Liu, 2015;Verma & Chandra, 2018;Wang, Wang, Wang, Li, & Zhao, 2018;Wu & Teng, 2011;Yadav & Pathak, 2017).…”

Section: Introductionmentioning

confidence: 99%

“…The TPB has been widely used in many previous studies in predicting intentions (Ajzen & Driver, 1992;Chang et al, 2014;Chen & Peng, 2012;Chen & Tung, 2014;Han, 2015;Lam & Hsu, 2004;Manaktola & Jauhari, 2007;Teng et al, 2015;Verma & Chandra, 2018;Wu & Teng, 2011). Following this, in the study, the first three hypotheses were developed to test the relationships between the main three constructs of the TPB and intentions.…”

Section: Introductionmentioning

confidence: 99%

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The extended theory of planned behavior in Turkish customers' intentions to visit green hotels

Yarımoğlu¹,

2019

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Over the last decade, many studies have started to focus on understanding customers' green purchase intentions since the increasing importance of environmental issues in the hotel industry. This study examined customers' intentions to visit green hotels by using the theory of planned behavior. Two constructs, environmentally friendly activities and overall image, were incorporated into the theory, and the extended theory of planned behavior model was tested. The aim of this study was to analyze the effects of the extended theory of planned behavior constructs (attitudes towards green hotels, subjective norms, perceived control, environmentally friendly activities, and overall image) on visit intentions and also to predict the effects of visit intentions on willingness to pay, satisfaction, and loyalty. Within this aim, the research model was formed to show the antecedents and consequences of intentions to visit green hotels. Data were collected by face‐to‐face survey technique, and 400 usable questionnaires were held from the customers in Izmir City, Turkey. In the findings, four of five constructs in the antecedents of intentions, except perceived control, were found as significant, and all three consequences of intentions were found as significant. The results of the study supported the usage of the extended theory of planned behavior in the context of green hotels. Theoretical contributions and discussions were explained lastly.

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Section: Literature Reviewmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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The extended theory of planned behavior in Turkish customers' intentions to visit green hotels

Yarımoğlu¹,

2019

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“…There are financial concerns, inadequacy of environmental knowledge and skill, and uncertainty of outcome that contribute to the unwillingness of businesses to engage in greener management [2]. Meanwhile, the marketplace has shifted to demand greener products and services [3], which forces businesses to change and take actions [4]. Thus the issue of sustainable management has become an intriguing subject to both practitioners and academicians [5].…”

Section: Introductionmentioning

confidence: 99%

“…TPB is often used to study customers' decision to purchase a particular product or service. For example, TPB has been applied in lodging industry to study customers' willingness to stay in green hotels [3,7,8]. In general, TPB comprises three factors of determinants that affect an individual's behavioral intention.…”

Section: Introductionmentioning

confidence: 99%

Understanding the Impact of Environmental Education on Tourists’ Future Visit Intentions to Leisure Farms in Mountain Regions

et al. 2019

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The research problem of this study is to understand whether people with higher level of EE are more likely to choose farm stays for their vacation. The main aim of this study is to investigate the causal relationship between an individual's environmental education (EE) and their theory of planned behavior (TPB) decision-making process that leads to future visit intention. A convenient sampling method was used to survey visitors of Toucheng Leisure Farm in the mountain region of Taiwan; and a total of 600 responses were collected. Structural equation modeling (SEM) was used to analyze the data. The results showed that five of the six hypotheses were supported. This finding suggests that environmental education makes an individual more pro-environmental and susceptible to the social norms about environmental protection. Environmental education, however, does not affect the inconvenience or extra cost incurred by purchasing green products.

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What drives the adoption and consumption of green hotel products and services? A systematic literature review of past achievement and future promises

et al. 2021

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The current study utilises the time-tested systematic literature review (SLR) method to identify and analyse 76 studies addressing the consumer adoption of green hotels.The results of the research profile analysis show that the literature on consumers' adoption and consumption of green hotel products and services is expanding and gaining more recognition from researchers working in Asian contexts, particularly China, Taiwan and India. Moreover, the qualitative thematic analysis yields four key themes, (a) consumer behaviour variables addressed, (b) antecedents and mediators of green hotel adoption, (c) moderators of the relationship and (d) methodological considerations, for which limitations and future research directions are identified accordingly. The main novelty of the study lies in the development of a unified framework of consumer adoption and consumption of green hotel products and services that calls for a multitheoretic examination of the issue. This review is among the first to consolidate the growing literature on consumer adoption and consumption of green hotel products and services.

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Evaluation of Green Hotel Guests’ Behavioral Intention

Cited by 43 publications

References 36 publications

The extended theory of planned behavior in Turkish customers' intentions to visit green hotels

The extended theory of planned behavior in Turkish customers' intentions to visit green hotels

Understanding the Impact of Environmental Education on Tourists’ Future Visit Intentions to Leisure Farms in Mountain Regions

What drives the adoption and consumption of green hotel products and services? A systematic literature review of past achievement and future promises

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